6.9x
return per registrant acquired
This client ran educational events nationwide and was facing rising advertising costs with falling efficiency. Cost per lead was averaging $63.20, and both attendance and return on investment had to improve before the model could scale any further.
We optimized targeting, creative testing and nurture automation together: high-converting local ad sets, stronger reminder and follow-up sequences, and real-time performance tracking so campaigns were adjusted while they ran rather than after.
Later in the engagement we added a conversational AI system that calls new registrants automatically to confirm attendance and remind them 24 hours before each event. Registration was never the real constraint; attendance was.
Source: BusySeed case study deck, updated November 2025; Meta Ads performance, event registration and attendance data.
50.6% lower
46.7% higher
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