$25M
raised in investment
Copley House offers furnished extended stay apartments in Boston's Back Bay, a business that lives on travelers, relocating professionals and medical visitors finding it before they book a hotel. BusySeed has managed its social presence since 2016.
At the start of 2024 the Instagram account had 226 followers and Facebook about 7,000 likes. The brand needed a bigger local audience and content that made a furnished apartment feel like a better idea than a hotel room.
The year ran on reels and stills of the apartments and the neighborhood, boosted where a piece was already performing, and a partnership giveaway with Render Coffee that brought in a wave of local followers in one week. Facebook and Instagram ran the same calendar so every post worked twice.
Source: Copley House 2024 review, January 2025; Meta Insights exports. The Facebook starting figure is back calculated from the stated 2,325 like increase.
179% higher
33% higher
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