$25M
raised in investment
Cielo Global Holdings is a holding company serving franchise businesses through five units: CieloIT for technology, CieloPay for payments, CieloAlliance, CieloGov for government work and the parent brand. Its customers are franchise groups, twelve to fifteen of them on the IT side when the engagement began, and every unit needed its own voice.
In October 2020 the parent Facebook page had 195 followers, there were no Google campaigns, search visibility was poor, and none of the five units had a modern website.
Google Search campaigns were built per unit with separate budgets so each business could be judged on its own leads. Facebook, LinkedIn and Twitter were run for every unit with sponsored content on LinkedIn where the buyers were. Five SeedSite Plus websites were built in sequence, with blogs and white papers per unit, and the strategy planned webinars and podcasts once the sites were live.
Source: Cielo Global Holdings Digital Review, May 12 2021; Google Ads and social platform exports; Cielo Global Holdings YTD report, January to May 2021.
45% higher
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