6.9x
return per registrant acquired
An Allstate insurance agency buys opt in leads from a third party vendor, the way most agencies do. The problem is what happens next. The standard connection rate for purchased insurance leads is about 1.8%: for every 100 leads the agency paid for, fewer than two ever turned into a phone conversation. The rest went cold in a spreadsheet while the agency kept buying more.
BusySeed put the agency's lead list, including the older leads everyone had given up on, into LeadChaser, its instant calling and texting platform. Every lead was called within minutes of arriving, leads that did not pick up got a personalized text sequence driven by conversational AI, and the system kept re engaging on a schedule instead of relying on an agent to remember. The agency's own campaigns were left in place; only the follow up changed.
Source: LeadChaser case study deck, Beating the Industry by 1017% for AllState Insurance, 2025.
1017% higher
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