6.9x
return per registrant acquired
A long-established office furniture manufacturer sells into a competitive B2B market with long buying cycles and several stakeholders per deal. They needed qualified conversations with decision makers rather than engagement metrics, and they wanted a channel that could produce meetings quickly. BusySeed was brought in to find out whether LinkedIn outreach could open doors that fast for a traditional industry offer.
We built a focused LinkedIn outbound motion on three things: tight ideal customer profile selection, personalized copy, and consistent follow-up. Messaging was written to start a conversation rather than push a sale, which is what makes outreach work in a category where the buying cycle is measured in months.
Source: BusySeed case study deck; LinkedIn outreach campaign reporting over 18 days.
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