65%
of tracked prompts now name the client
2Betties makes healthy, nutritious snacks, a category where shelf space is bought by the incumbents and a new brand has to earn recognition before a store will stock it. The company needed people to have seen the product before they met it in an aisle.
BusySeed promoted a single post for four days to the audience most likely to buy a better snack, as a low cost test of how the brand landed before committing to a program.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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