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of tracked prompts now name the client
Macro Plate was paying $70 for every conversion, which made scaling impossible: every additional sale cost too much to be worth buying. Underneath that, their targeting was not refined enough to reach the right audience, so budget went to people who were never going to buy, and the inefficiency capped their ability to expand into demand they knew existed.
We rebuilt the ad strategy across Google, Facebook and Instagram together rather than optimizing each in isolation, refining targeting, bids and creative in parallel. A/B testing and real-time monitoring moved budget toward the top-performing ads as the data arrived, so spend followed results rather than the original plan.
Source: BusySeed case study deck, Macro Plate; Google and Meta campaign performance reports.
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