Aero Transportation runs medical and executive transportation. Before BusySeed it had never used LinkedIn outreach to grow the business and had no partnerships with nursing homes, hospitals or other medical facilities for patient transportation, which was the segment it most wanted to reach. Those buyers do not answer ads; they answer a well written note from someone who understands their problem.

BusySeed built a targeted LinkedIn outreach program: a list of administrators and operations leads at nursing homes, hospitals and rehabilitation facilities in the service area, a sequence of short messages written around patient transport reliability rather than the company, and weekly tuning of the copy based on who replied. Every reply was handed to the owner with context.

Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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