6.9x
return per registrant acquired
Old Blue BBQ is a barbecue caterer serving corporate events and private parties. Before BusySeed its catering leads came from third party platforms, WeddingWire chief among them, and those leads were expensive and converted poorly, so the company was paying a premium for demand it then could not close. The social pages told the same story: a good product that few people outside the existing customer base had seen.
We researched the catering market and mapped Old Blue's existing sales funnel, which surfaced several weak points between the click and the quote. Google Ads were pointed at a custom landing page on the SeedSite with a multi stage form, so the lead arriving at the sales team was already qualified. Instagram and Facebook were put on a SeedSocial schedule to build the brand around the food.
Source: BusySeed Client Success Stats deck, updated January 28, 2021.
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