Measured, not ranked by us. We put this question to ChatGPT, Claude, Gemini and Google AI Overviews repeatedly over 30 days and recorded every company each one named. Where an engine named nobody at that depth, the cell is left empty.
Last updated 11 September 2026.
Refreshed monthly. Brands are ordered by how early and how often each engine named them.
Read across a row and you are looking at four systems answering the same question differently. That is the finding, not a defect in the measurement.
Swipe the table sideways to see all four engines.
| # | ChatGPT | Claude | Gemini | Google AI Overviews |
|---|---|---|---|---|
| 1 | Leadfeeder | Apollo.io | ZoomInfo | YouTube |
| 2 | Outreach | ZoomInfo | Apollo.io | pipeline.zoominfo.com |
| 3 | UpLead | HubSpot | Demandbase | salesbread.com |
| 4 | HubSpot | Outreach | Outreach | Clutch.co |
| 5 | LinkedIn Sales Navigator | Clearbit | Leadfeeder | Callbox Inc. |
| 6 | ZoomInfo | Hunter.io | HubSpot | Salesforce |
| 7 | Belkins | LinkedIn Sales Navigator | LinkedIn Sales Navigator | heysid.com |
| 8 | Cience | RocketReach | Cognism | Salesgenie |
| 9 | Cleverly | Pipedrive | SalesLoft | SalesHandy |
| 10 | LeadGenius | SalesLoft | LeadIQ | Belkins |
Rankxa production data, 30 days to 11 September 2026. An empty cell means that engine did not name a company at that depth, which is information rather than missing data. BusySeed appears here only where the measurement places us.
One pattern worth naming rather than tidying away: Google AI Overviews often answers with directories, review sites and publishers where the chat engines answer with companies. We report what each engine actually returned, so that column frequently looks unlike the other three. That difference is the finding, and it is why the agreement between Google AI Overviews and the chat engines sits near 1%.
Overlap is the share of named brands two engines have in common on the same prompt, averaged across every prompt we could compare.
| Engine pair | Prompts compared | Brand overlap |
|---|---|---|
| Claude vs Google AI Overviews | 3 | 1.2% |
| Gemini vs Google AI Overviews | 3 | 2.2% |
| Google AI Overviews vs ChatGPT | 3 | 2.9% |
| Claude vs ChatGPT | 14 | 8.7% |
| Gemini vs ChatGPT | 13 | 9.8% |
| Claude vs Gemini | 13 | 19.1% |
Across all comparable prompts in our data, the three chat engines agree with each other about 11% of the time and Google AI Overviews agrees with any of them around 1% of the time.
None of them is paying us, and none of them is a ranking factor in the traditional sense. This is the same sequence we run on every AI marketing engagement.
The gate that sits upstream of everything else.
A model quotes pages that answer the question directly.
The strongest correlate of AI visibility we know of.
Crawl volume and citation are different numbers.
Rankxa is ours. We built it, we run it, and the same team that reads these tables every month is the one that would work on your account. Different specialists, one accountable team.
Meet the team →
Michael · Engineering Lead
Amal · Automation Architect
Bryn · Solutions Engineer
If we can't increase your revenue by the 6 month mark, our team works for free until we do.
“BusySeed created and managed our social media and wrote blogs that raised our SEO to a new level. We are getting new clients from organic search, and their lead generation campaigns made it easy to justify the investment by focusing on ROI.”
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We will run your buying questions across all four engines, check whether each one can retrieve your site, and show you who is being named instead of you. Same method as this page, same honesty about empty cells.
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