40% YoY Increase in Registrations

How Smarter Targeting Helped Fill More Seats

This annual government event had hit a growth ceiling—until BusySeed stepped in. Our omnichannel strategy attracted a fresh wave of attendees, optimized ad performance, and helped the event reach a broader audience beyond its existing base.

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31%

Of attendees were first-

time participants.

What you'll get from this case study:

How to Grow Event Attendence

Discover the campaign tactics that helped drive record-breaking registration numbers.

Reaching New Audiences

See how we brought in 31% first-time attendees by moving beyond the usual targeting.

Smarter Budget, Better Results

Learn how consistent optimization across platforms led to more impact without more spend.

Learn What It Takes to Maximize

Event ROI, Not Just Attendance