Social Media Marketing

Social Media Marketing

Social media marketing uses platforms to promote a business, engage with audiences, and boost brand awareness. By sharing tailored content and interacting with followers, it drives visibility, brand loyalty, and lead generation.

Featured Articles

Explore our featured articles, handpicked to give you actionable strategies when it comes to all things social media.

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What is Customer Engagement and How To Get More of It?

Molly Berard  •  November 21, 2019

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By Michael Brooker March 12, 2025
Forget chasing followers - focus on building a thriving community. This post will explore the importance of authentic engagement on social media. Provide actionable tips for fostering meaningful conversations, responding to comments, creating interactive content, and building relationships with followers.
Social media for introverts : effective strategies that don 't drain you
By Michael Brooker March 10, 2025
Social media can be overwhelming for introverts. This post offers tailored strategies for those who prefer a less "loud" approach. Discuss tactics like focusing on niche communities, leveraging visual content, scheduling posts in batches, and prioritizing quality over quantity.
A woman is holding a cell phone in her hands.
By Michael Brooker January 30, 2025
This guide delves into cutting-edge social media strategies employed by top New York City advertising agencies. It explores platform-specific approaches like LinkedIn for B2B, Instagram for visual storytelling, and TikTok for viral campaigns, along with expert audience engagement practices and data-driven techniques.
By Michael Brooker July 22, 2024
Discover the revolution of short-form video content and its impact on brand engagement for NYC marketing firms in 2024. Explore how this dynamic medium is reshaping strategies and driving consumer interaction in the competitive New York City market.
By Michael Brooker July 19, 2024
Dive into the potential ripple effect of the TikTok ban and its impact on NYC marketing agencies in 2025. Explore how this significant shift in social media dynamics could reshape strategies, consumer engagement, and the overall landscape of marketing in New York City.
By Michael Brooker May 27, 2024
Delve into the strategies employed by marketing agencies in New York City to effectively manage and elevate brands. Discover how these agencies craft compelling brand narratives, execute impactful campaigns, and foster brand loyalty amidst one of the world's most competitive markets. Gain insights into the tactics and techniques used to navigate the dynamic landscape of brand management in NYC. How do marketing agencies in New York City craft compelling brand narratives, execute impactful campaigns, and foster brand loyalty amidst one of the world's most competitive markets?
By Michael Brooker May 22, 2024
Discover the artistry behind social media marketing as we delve into tactics from the finest agencies in NYC. Uncover innovative strategies used by industry leaders to captivate audiences and yield results on various social platforms. From viral campaigns to community building, explore how experts leverage the dynamic social media landscape to elevate brands and forge meaningful connections in the heart of New York City. How do industry leaders in NYC leverage innovative social media marketing strategies to captivate audiences, yield results, and forge meaningful connections in the dynamic social media landscape?
Influencer Collaborations: Harnessing the Reach of Social Media Stars
By Diana Castellone September 13, 2023
Harness the reach and influence of social media stars by leveraging influencer collaborations in your digital marketing strategy. Explore the world of influencer marketing, identify relevant influencers in your niche, and learn how to build authentic partnerships to amplify your brand's reach, connect with your target audience, and generate tangible results. Influencer marketing is one of the current advertising strategies that helps most businesses achieve their long-term goals. A business can attract more people through social media influencers, making it easier for them to reach their target audience.
By Omar Jenblat December 14, 2022
Digital marketing has become one of the most important aspects of any business. It is used to reach customers and increase sales from small companies to large corporations. Alongside email and search engine marketing, social media marketing has also become a key component of digital marketing. One of the newest social media platforms to emerge on the scene is TikTok, which has gained significant traction in recent years.
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