Paid Advertising

Paid Advertising

Paid advertising promotes businesses through sponsored content on digital platforms, using precise targeting and analytics. It drives visibility, attracts leads, and delivers measurable results in digital marketing.

Featured Articles

Explore our featured articles, handpicked to give you actionable strategies when it comes to all things paid advertising.

Improving Your Cost Per Click on Google Ads

Omar Jenblat  •  November 3, 2021

Learn more >

Online Advertising: What Works and What Doesn't

Omar Jenblat  •  January 24, 2022

Learn more >

Content Marketing vs. Paid Advertising

Omar Jenblat  •  March 11, 2022

Learn more >
Ppc advertising secrets from top nyc advertising agencies
By Diana Castellone January 28, 2025
This guide dives into the secrets behind successful PPC campaigns, drawing insights from New York City's leading advertising agencies. It explains how to conduct effective keyword research, implement A/B testing, and leverage audience segmentation to create high-impact campaigns.
Two nurses are standing next to each other and talking about how healthcare providers can lower cpl to $ 5
By Michael Brooker January 23, 2025
This blog explores actionable tactics and insights for healthcare providers to achieve cost-efficient lead generation, supported by a real-world case study where BusySeed delivered remarkable results for a North Texas dental office. For advertising agencies NYC and beyond, these strategies demonstrate the power of focused digital marketing.
By Michael Brooker November 27, 2024
NYC is a hub of innovation, and the digital marketing landscape here is evolving rapidly. Dive into emerging trends for 2025 and discover how NYC-based companies are adapting to stay ahead of the competition.
By Michael Brooker May 24, 2024
Explore exclusive content marketing insights from the top marketing companies in New York, where strategies meet creativity in the bustling cityscape. Unveil the tactics and techniques utilized by industry leaders to craft compelling narratives, engage audiences, and elevate brands in one of the world's most competitive markets. Gain valuable perspectives on driving results through innovative content marketing approaches tailored for success in the Big Apple's dynamic landscape. How do industry leaders in New York utilize innovative content marketing approaches to craft compelling narratives, engage audiences, and elevate brands in one of the world's most competitive markets?
By Michael Brooker May 17, 2024
How can home services businesses maximize the impact of local service ads to stand out in their communities, attract more customers, and boost visibility and success in the competitive market? Discover the ins and outs of local service ads and how they can significantly enhance visibility for home services businesses. Gain valuable insights into optimizing ad campaigns, targeting the right audience, and ultimately boosting visibility and success in the competitive home services market.
By Molly Berard September 25, 2019
If you’re interested in learning more about Google Ads (Adwords), check out our overview of what these ads can do for your business. First things first; what is CPM? CPM stands for Cost Per Mille, or Cost Per 1,000 impressions. Facebook CPM means the same but about advertising done on Facebook. CPM is important to keep an eye on to know how much you are spending just to get your Facebook Ads seen, whether or not a conversion takes place from them. Here are some quick tips to lower your Facebook CPM.
By Molly Berard September 24, 2019
If you’re interested in learning more about Google Ads (Adwords), check out our overview on what these ads can do for your business. If you own a business, are a marketer, or are involved in digital advertising, odds are you work with or are familiar with Google Ads. Previously known as Google Adwords, these ads are taking the marketing world by storm because of their targeting options, reach, and ROI. Let’s take a deeper dive into Google Adwords. For the sake of this blog, we will be using “Google Ads” and “Adwords” interchangeably. The official name is now Google Ads, but Adwords will always hold a nostalgic place in our hearts.

Additional Topics

A group of people are having a meeting and the words lead generation are on the bottom of the image.
A magnifying glass sits on top of a laptop keyboard with the words seo basics below it
A green background with a laptop and the words email marketing
Share by: