Before we get into the benefits of Pinterest for business, let's take a look at the platform itself. On Pinterest, you can create your own content, or share existing content (called pinning). You create "boards" which usually center around a topic of interest to you. For example, you may create a "Dream Wedding" board, a "Recipes to Try" board, or a "Makeup Inspiration" board. You can then explore the world of Pinterest to find pins that you want to save onto your boards. As a business, this means that people will see your content and save it to return to later! Recently, Pinterest added shopping to their repertoire, which is why e-commerce brands are thriving. With one click, customers can be taken to your site to buy your products. It's convenient and effective, we know from experience! There are all kinds of pins on Pinterest, so there's likely an audience for your business no matter what it is. That being said, there are a few industries that have historically performed the best on the platform:

• Personal Finance / Debt
• Fashion
• Beauty
• Food
• Fitness
• Health and Wellness
• Travel
• Crafts
• Home Decor / Remodeling
• Business / Marketing
• Parenting
• Photography
• Weddings / Special events
• Gardening / Landscaping

As Pinterest grows in popularity, it's becoming clear that users are a captive audience for making purchases, signing up for things, and generally getting businesses conversions. If you're looking for results, Pinterest is a fantastic option to try!

Let's elaborate on what we just mentioned. Pinterest users love to shop. According to Pinterest back in 2019, eight out of every 10 users have made a purchase through the platform! Pinterest sees roughly 416 million viewers every month. If eight out of ten of those users are making purchases, that's 332,800,000 sales! There's no reason why your business can't cash in on some of that! Pinterest for business has truly changed the e-commerce game. Thre's finally a social media platform that people actively hunt for items to buy! Of course, Pinterest has many other uses as well, but we'll get to those later. If you're worried that your product or service is cater more towards men, there's no need to fear; Pinterest has been growing with both men and women users! While the platform used to be female-dominated, it's now much more equally spread out between genders. So long as you or your digital marketing agency make the pins to appeal to your target audience, you should have no problems getting views, saves, and results!

Even companies that don't sell products online can benefit from Pinterest for business. Much like other social media platforms, Pinterest can be used to gain organic brand awareness. You can use hashtags on pins to get more attention to them, but even without hashtags, your pins will be found! The industries we mentioned earlier are particularly successful in terms of organic growth on Pinterest. The great thing about the platform is that every save of your pin is essentially a share. Unless they're saved to someone's private board, they can be discovered by that person's followers. The more saves you get the larger the network grows. Get your pins saved by the right people and you can be in front of millions of viewers that may not have found you otherwise! Each pin comes with a destination URL that can also boost organic traffic to your website or lead form. To be clear, more people will save a pin without clicking on it, but at least the potential is there! Pinterest for business is also nice because you can create boards consisting entirely of pinned content from others. People will find your board and therefore your account and all you had to do was hit "save!" While all digital marketing agencies will encourage you to have at least one board of original content, we know better than to underestimate the power of the re-share.

While the appearance of ads is not necessarily unique to Pinterest, we do think it's one of the most seamless platforms. When you create and launch a Pinterest ad, it will show to your targeted audience in the feed with other pin ideas. Avid pinners can really go all-out when adding new pins, so they might save or click on yours without even realizing it's an ad! It's important to use correct targeting and keywords or your ad will stick out and won't be as effective. Pinterest supports images, carousels, and even videos so the options for ads is endless! One of the reasons why digital marketing agencies love Pinterest ads is how simple they are to create. You can either make new pins or promote some well-performing ones from existing boards! Target based on gender, age, location, and interests and wait for results to start flowing in! Make sure your ads lead customers to the most convenient web page so that they can complete a purchase right away; you have their attention, don't lose it!