All Access Pass: Why Digital Marketing Agencies Need Access to Your Social Platforms (And How To Give It To Them)

If you're joining a digital marketing agency, you likely already have a Facebook page for your business. We don't want you to lose the posts, interactions, and followers that you already have, so we use the existing account and build off of it. That being said, we require manager access of your account. Only admins with this level of access can work on the page in the manner required. Once we're managers of the page we can edit the photos on your page, change your bio, update your hours and about information, post on your behalf, comment as the business, and so much more! If you're worried about giving up the reins, you can take a breath; we don't replace you as an admin, we join you! You still have total control over your account if you need to make changes. We never change anything important like business phone number or the main emails. We will add your page to our Business Manager Account so we can keep an eye on everything for you!

Related to your Facebook page, we need access to your Facebook Ads Account (if you have one already). Just about any digital marketing agency will have an Ads Manager account for Facebook. As with the page, we need permission to go into your ads account and make changes. If social media advertising is on your package, you should expect a request for access. This is one of the things we want ASAP so that we can launch your campaigns and get you results. Without access, we can't even build out the campaigns for your approval. The faster we are let into your ads account, the faster we can get your campaigns live and running!

Instagram is quite different than Facebook because we don't actually require any special access for it. If a digital marketing agency will be posting to Instagram for you, all they need is your login information. Send them over your username and password. More often than not, 2-factor verification is on so you will get a code sent to your phone acknowledging that a new device is trying to log into your account. Other than the credentials there isn't much to do here on your part. Thanks Instagram!

If you have Google Ads on your package, your digital agency will need access to that as well (if you already have an account). Like with Facebook Ads, we cannot build or run any campaign without access to your account. We always prefer to use an existing account when we can to keep all data, keywords, optimized ads, etc. Google makes granting access to your agency extremely easy! There are only a few steps and then you're good to go! You can still go in an check on the ads account, but your agency can be in charge of running everything.

• Digital marketing agencies will typically need the highest level of access across platforms to be able to get everything done as promised.

• No reputable agency will do anything malicious to your account. We won't try to take control from you at all.

• Although you will still have full access, please talk to your agency before you make any changes. Keep communication open and you shouldn't run into any problems.

• If you change your password for any business account, please let your digital agency know so we can update our records. Also note that password changes might require another verification code from you.

• The faster we get access, the faster we can get to work. If you're delaying the process because you're stuck, reach out to your account manager! They can walk you through the steps over the phone so that your work is done and out of the way.



• If you do not have an account, we will make one for you. We will give you access to the new account so you can see what's happening.

• If you are worried about letting the agency access your account in the event you decide to part ways, we assure you that the top digital marketing agencies will not give you any trouble once your contract expires. We will not hold your account hostage, and it will be yours to take with you.