Blog Post

Instagram Stories for Business

.
Lindsay Walker • Apr 24, 2019

If you’ve been contemplating using Instagram Stories for business, now is the time! Not only are Instagram Stories an exciting and creative way to engage with your followers, but they can also help you grow your customer engagement, build brand awareness, drive traffic, and even make e-commerce sales!

In the Ultimate Guide to Instagram Stories, we cover everything from the strategy behind how to use Instagram Stories for business, to the entertaining tools and hacks you can use to create your own Instagram Stories:

Why Use Instagram Stories for Business?

When Instagram Stories first came out in August last year, all anyone could talk about was how Instagram had copied Snapchat. That’s how it was perceived: as a thinly veiled attempt to steal Snapchat’s market share.

While this is true to an extent, it’s also a one-dimensional view of the feature. Instagram Stories isn’t a copy of Snapchat, it’s an improved version of Snapchat. Not just for everyday users who want to share ephemeral photos and videos of themselves with their followers, but for businesses too! Like they did with photo and video sharing, Instagram has managed to turn ephemeral messaging into an effective tool for businesses without ruining it for consumers.

Undeniably, Instagram Stories is one of those special channels that’s equally attractive to both regular people and businesses. It offers features for both! Whether you want to share fun and lighthearted content, promote a marketing campaign or even drive e-commerce sales, you can do it all with Instagram Stories for business.

When to Post on Instagram Stories

When it comes to everyday Instagram posts, it’s very important to post when your followers are most active. This isn’t the case with Instagram Stories for business. Due to its ephemeral nature, Instagram Stories can only exist for a maximum of 24 hours. That’s 24 hours of being at the top of your followers’ feeds! Even if you post a story at a time when most your followers are asleep, they’ll still be able to see your story at the top of their feeds when they wake up. In other words, don’t stress out too much about posting your Instagram Stories at optimal times. The whole point of Stories is for the content to be current! If you’re looking for instant engagement on your Instagram Stories, posting when your followers are most active will help.

What to Post on Instagram Stories

If you’re using Instagram Stories for business, it’s good to post a mix of amusing, lighthearted content and promotional content. Instagram Stories is a relaxed place in general, and the quality standards are a lot lower than they are for regular posts. So, don’t be afraid of posting something goofy: a short video of your office cat or a picture of your team out for post-work beverages. The wonderful thing about Instagram Stories is that because they’ve created so many awesome tools, the world is really your oyster. You can get as creative as you like with your Stories — and there are a ton of impressive examples out there!

Digital Transformation: Leveraging Technology in Home Services Marketing

By Michael Brooker • 20 May, 2024
How are businesses within the home services sector leveraging digital transformation to revolutionize their marketing strategies, optimize operations, and propel growth in the competitive landscape? Jump into the realm of digital transformation within the home services sector, where technology drives marketing innovation. Discover how businesses leverage cutting-edge tools and platforms to revolutionize their strategies, optimize operations, and propel growth. Gain insights into the transformative potential of embracing technology to effectively reach customers and stay ahead in the competitive landscape of home services marketing.

Local Service Ads Unveiled: A Guide to Boosting Visibility for Home Services

By Michael Brooker • 17 May, 2024
How can home services businesses maximize the impact of local service ads to stand out in their communities, attract more customers, and boost visibility and success in the competitive market? Discover the ins and outs of local service ads and how they can significantly enhance visibility for home services businesses. Gain valuable insights into optimizing ad campaigns, targeting the right audience, and ultimately boosting visibility and success in the competitive home services market.

Standing Out in the Neighborhood: Differentiating Your Home Service Marketing

By Michael Brooker • 15 May, 2024
What actionable strategies can home services businesses implement to differentiate themselves in the local neighborhood, establish a strong local presence, and cultivate customer loyalty? Unlock the secrets to setting your home services business apart in the local neighborhood.

From Local to Loyal: Nurturing Customer Relationships in Home Services Marketing

By Michael Brooker • 13 May, 2024
How can home services businesses utilize personalized communication, proactive engagement techniques, and loyalty cultivation strategies to nurture lasting relationships with customers and sustain growth in the competitive local market? Discover effective strategies for nurturing lasting relationships with customers in the home services industry.

Tech Trends Transforming NYC Marketing Agencies in 2024

By Michael Brooker • 18 Mar, 2024
Embark on the tech-driven evolution of NYC marketing agencies in 2024, delving into the dynamic intersection of innovation and marketing practices. From AI-driven personalization to immersive AR experiences, discover how cutting-edge trends reshape strategies. Join us in exploring the future, where NYC agencies embrace transformative tech, setting the stage for a new era in marketing excellence.

Digital Trends: What Sets Apart New York Marketing Agencies

By Michael Brooker • 11 Mar, 2024
Break into cutting-edge digital trends that distinguish New York marketing agencies. From immersive experiences to data-driven campaigns, uncover how these agencies lead innovation. Whether you're a marketer or business owner, decode trends shaping the future of NYC marketing.

Breaking Through the Basics: Advanced Tactics of Marketing Agencies in New York City

By Michael Brooker • 04 Mar, 2024
Explore the sophisticated strategies propelling New York City's marketing agencies beyond the basics. Uncover advanced tactics, from cutting-edge digital approaches to innovative offline campaigns, that set these agencies apart. Whether you're a business owner seeking inspiration or a marketer staying ahead of the curve, this guide unveils the secrets to achieving marketing excellence in the dynamic landscape of NYC. Join us in unraveling the strategies that elevate the game of marketing in the heart of the Big Apple.

Behind the Scenes: Advertising Agencies in New York City and Their Impact

28 Feb, 2024
New York City - it's the city that never sleeps. The concrete jungle where dreams are made. The Big Apple is one of the most competitive, fast-paced business environments in the world. With over 9 million residents and tourists visiting daily, trying to stand out from the crowd as a brand can feel next to impossible.

Beyond Keywords: Mastering Local SEO for NYC Markets

By Michael Brooker • 26 Feb, 2024
Step into the realm of advanced SEO strategies tailored specifically for the vibrant markets of New York City. In this exploration, we go beyond the basics and delve into the intricacies of mastering local SEO. Uncover the secrets to optimizing your online presence for NYC audiences, from location-based keywords to geo-targeted content. Gain insights into the nuances of local search algorithms and discover how to leverage them to elevate your brand in the city that never sleeps. Whether you're a local business or aiming to establish a strong presence in NYC, this guide will empower you to navigate the complexities of SEO and make your mark in the bustling markets of the Big Apple.
Show More
Share by: