In transportation the binding constraint is usually people, not customers. Trucks without drivers do not move freight, and driver acquisition cost is the number that decides whether a growth plan survives contact with reality. We work that number.
| Measured across 30 days | Count |
|---|---|
| Buying questions tracked in this sector | 1,989 |
| Brand mentions recorded on them | 34,757 |
| Different companies the engines named | 10,212 |
Rankxa production data, 30 days to 11 September 2026, across ChatGPT, Claude, Gemini and Google AI Overviews. Carrier and logistics provider selection questions, plus the employment queries drivers ask.
Most transportation marketing tries to run both through one funnel and does neither well. Drivers and shippers ask different questions in different places.
The recruitment question, and where the $11.15 came from.
The shipper question, asked earlier and increasingly of an assistant.
Capability and coverage, the qualifying gate for freight.
Service recovery is the real differentiator and nobody writes about it.
Driver acquisition judged on cost per completed application, which is the only number that matters to a fleet.
6,671 employment leads at $11.15 each, in under six months.
The same acquisition method in an adjacent trade.
Across 1,989 transportation and logistics questions we track, the engines named 10,212 different companies in the last 30 days. Carrier selection is a research heavy purchase, which is exactly the kind of question that gets handed to an assistant first.
Sector figures are counted over the prompts in our set that ask about transportation and logistics. The agreement range is measured across all comparable prompts, not this sector alone.
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That is the majority of the transportation work we do. The 6,671 employment leads at $11.15 each came from a driver recruitment program, not a customer acquisition one. The mechanics are the same as lead generation but the creative and the landing experience are built entirely around application completion, and the metric is cost per completed application rather than cost per click.
By answering the questions drivers actually screen on before they apply: pay, home time, equipment and lanes. Most recruitment advertising withholds those to drive a call, which raises cost per application by filtering out people who would have applied. Answering them up front loses you the enquiries you were never going to convert anyway.
For the shipper side, yes and it is early. We track 1,989 questions in this sector and the engines named 10,212 different companies on them in the last 30 days. Carrier selection is research heavy and tedious, which is the profile of question people delegate to an assistant. The field is not yet contested, which is the argument for moving now.
We can, and we keep them structurally separate. They are different audiences, different creative and different measures of success, and blending them into one dashboard is how fleets end up unable to explain either number. You get one report per audience.
Your current cost per completed application and where applications drop out, because that is usually fixable within weeks. Alongside it, a four engine baseline on carrier selection questions so you know whether shippers researching your lanes are being shown your name or a competitor's.
Pages that cover the next question people usually have after this one.
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