Lindsay Walker • April 24, 2019

Facebook Messenger Marketing: Redefining B2C Marketing

A person is holding a cell phone that says `` you 're on messenger ''.

The ever-changing world of social media has once again thrown marketers around the globe for a loop with the introduction of Facebook Messenger Marketing. With 63 different Platform Development Partners (46 automated chat bot companies and 17 specialized in live chat responders), Facebook has redefined the term “B2C Marketing.”

Some of the biggest advantages of using Facebook Messenger Marketing include:

#1 Speed, convenience, & noise level

Using an automated chat bot provides the customer with answers to FAQ’s and shortcuts to different sections of the Facebook page or website almost instantly, as opposed to making the customer wait for a response via email. By using Messenger, the customer can quickly and quietly get the answers they need on their own time (24 hours a day; 7 days a week) without having to deal with automated service reps over the phone.

#2 Personalization and persuasion:

By communicating directly with a potential customer, you can prioritize their needs and provide them with the answers they need. Live chat enables businesses to inform and persuade the customer during the purchase process.

#3 Turning conversations into conversions:

Unlike traditional social media marketing, businesses can engage the customer with a series of questions to guide them towards products, services, and add-ons that are better aligned with their needs.

#4 Retargeting the runaways

Through existing data, businesses are now able to provide ads tailored to consumers that have visited specific pages on their website but declined to make a purchase.

Facebook Messenger Marketing is quickly proving itself to be one of the most useful tools in the social media marketing industry. If you have questions about how to get the most out of your online presence contact BusySeed via our live chat or www.busyseed.com/contact-us/.

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