How can public relations and digital marketing possibly relate? The services of both overlap quite a bit. Considering that a lot of PR is done on social media or other digital platforms these days, it makes sense that the digital marketing realm was able to move in on PR. Here are just a few of the many services that a digital agency can easily handle that is traditionally considered PR:

• Reputation Management: We have some big news for you; digital marketing agencies can handle reputation management quite easily, which is roughly 90% of what PR is! For BusySeed specifically, we offer reputation management across all of the major review platforms. We'll keep an eye on comments and reviews on sites like Yelp, Google My Business, Facebook, TripAdvisor, Home Advisor, Angie's List, and more! Our team responds to comments to show that your brand is customer-oriented and involved with what goes on on social media. It's crucial to respond to comments that are positive and negative, and the top digital marketing agencies will have no problem doing so.

• Social Media Posting: Digital agencies are experts on social media marketing! We will build custom content for you that will spread awareness and get your audience to engage. We can share photos, videos, graphic design, and even testimonials! Social media marketing is a great way to show off your brand and product to the public. Though it's not typical of PR agencies, we can even boost your posts to show them to a wider audience. Your digital marketing agency will create a strong digital presence that will rival any efforts of a public relations firm!

• Event Planning/Management: Another way that digital agencies can take over the work of PR firms is by getting involved with event planning/management. Most commonly, your agency will already be well-versed in event management, but event planning may be a bit new to them. Generally speaking, we are running ads to show off the event and get more guests. It's honestly rare that we have any say in planning. That being said, we can certainly point you in the right direction as to what types of events have historically seen the best attendance, and we can survey the public to find out information about dates, times, etc. Once the event is all set up, we'll take the reins entirely and get you leads and ticket sales!

• Outreach/Networking: Looking to expand your circle? Digital marketing agencies can handle that too! BusySeed has run outreach/networking campaigns for dozens of clients with great success! We will reach out to people that you are interested in working with. For products, we can reach out to retailers, wholesalers, etc., and for more traditional PR we can chat with some influencers. We'll help you find partners and alliances that will boost your status and get you noticed. We can use a variety of platforms to accomplish this based on your specific needs. Your inner circle is about to get a lot bigger!

• Market Research: You can certainly count on a digital marketing agency to do some in-depth market research for you! If you want to be successful with your PR efforts, you need to understand your target market as well as consumer behavior. You can turn to a digital agency for this research rather than spending significantly more at a PR firm. The BusySeed team dives into market research for each and every client already! We need to know similar information so that we can run successful advertising campaigns. We can easily look even deeper to assist with PR plans. Digital agencies have access to tools and software that lets us see what the competition is doing, how we can improve, and what the audience looks like. We have market research covered!