Omar Jenblat • December 16, 2020

5 Signs You're Working With a Top Digital Marketing Agency

As with most things in life, not all digital marketing agencies are created equal. There are plenty out there who make big claims, only to take your money and run! If you're working with an agency, take a look for these five things that you'll find in all of the top options!

A group of people are standing in front of a whiteboard talking to each other.
Many businesses come to us and are wary of signing on with yet another digital agency. Why? Because they've been burned before! The unfortunate truth is that many "agencies" are far from professional. Just about anyone can get into the business, and freelancers are growing rapidly in number. However, your business deserves the highest-quality work available. If you want to know if you're working with a reputable company, check out these five things that are true about all of the top digital marketing agencies!

They Personalize Your Package Based On Your Goals

A blurred image of a table with a lot of text on it

First and foremost, top digital agencies will listen to you carefully and figure out what your main goals are in working with them. This is typically accomplished via a form, meeting, or both! Once the agency hears you out, they should handpick the services that would be most beneficial to you. A less-than-stellar agency will have cookie-cutter packages that include everything but the kitchen sink. The best digital marketers will create custom packages, even if they're a bit smaller, to tailor them exactly to your needs. How can you be sure that your package is well thought out? Do a bit of research on your own into the platforms to have a vague idea of what they're good for. You can also ask the agency to explain why they chose those platforms/services. If they can't give you detailed answers, it's probably because they don't have a real answer to give you! If that's the case, it's time to find a new agency!

They Offer Services Across A Variety of Platforms

In addition to making sure that your package was made for you specifically, you also want to take a look at the services the agency offers in general. Are they well-versed across the digital sphere, or do they only know how to handle the basic platforms like Facebook, Instagram, and Twitter? You don't want to work with people who claim to be professionals only to end up having no idea what's happening. There's so much more to digital marketing than social media. You deserve to work with a company that knows how to handle ads, SEO, web development, digital optimization, blog writing, and more! Top digital marketing agencies have experience working in a huge variety of online platforms. The more experience they have, the more opportunities you'll have to get services that can boost your business! For example, if you're a hospitality company, you want to find an agency who's worked with TripAdvisor, HomeAdvisor, Yelp, and other hospitality-specific websites. Contrary to popular belief, you don't need to find a "special agency," just a well-established and reputable one!

They Have A Strong Portfolio Of Past Successes

A graph showing the number of followers on a website

Nothing helps you feel more confident than seeing that the company you're working with has seen success in the past! The top digital marketing agencies will all have portfolios readily available for potential clients to see. Many will post them right on their website! They typically include stats from past advertising campaigns, website examples, content examples, increase in sales numbers, etc. Some digital agencies will show you portfolios upon request. They may have them created for each industry so that all the information is relevant for you! Remember; past successes include awards the agency's won too! You'll want to pay attention to how recent the awards were won. Much like peer reviewed articles, as time goes on, the information becomes less relevant. It's much more impressive to see awards given every year than it is to see one award from ten years ago. As you would imagine, any company that gets awards will flash them around! If you aren't seeing accolades, they probably aren't there!

They Are Transparent With Their Clients

Is your agency constantly giving you the run-around, or are they open to talk whenever you need it? The former is a problem in all circumstances. You wouldn't stay friends with someone who constantly lied to you or withheld information would you? Then why would you work with a digital agency that did?! Transparency is key in trust building. You're handing over control of your brand (as well as a good sum of money) to your agency, you should be able to know what's going on with it! The top digital marketing agencies will always be happy to share information with you regarding your ad spend, new ideas, creative, etc. If you are being left on read and can never seem to get answers, then it's time to find a new agency!

You Are More Than Just A Number

A woman is shaking hands with a man at a table.

Lastly, you should be more than just a client to your digital team. Agencies who have hundreds of clients and a small team can't possibly take the time they need to to really understand your brand. You shouldn't just be Client 152, you're a brand with a name and a person with a name. If your team is constantly missing the mark for branding or failing to meet your expectations, it's time to have a chat with them. Obviously, an agency will have multiple clients at one time. It's their responsibility, however, to ensure that they don't bite off more than they can chew. If they are bringing in a ton of clients, that means they only want your money, they don't truly care about helping you to succeed. Your account manager should know your account inside and out, and should know you on a more personal level. Working with an agency is a relationship, and if it's only superficial, it won't last. You don't have to settle for an agency that doesn't really care if you grow or not, so don't be afraid to hunt around for a better fit!

Do you see these five things in your digital marketing agency? You should! We believe that all clients deserve the best treatment and service possible. If you're ready to switch to an agency that will work not just with you, but for you, check out BusySeed! Our team has helped to grow over 300 brands across many industries! We can customize a package to help you reach your goals. Call us today to get started, and check out our website for past successes and accolades! Call (888) 353-1484.

About the Author

Omar Jenblat is a powerhouse in the digital marketing landscape, renowned as the Founder and CEO of BusySeed, an award-winning agency that has scaled over $1B revenue for 550+ businesses through high-performance growth strategies. With a technical foundation in computer engineering, Jenblat bridges the gap between complex data analytics and creative marketing, specializing in aggressive revenue scaling, SEO, and multi-channel lead generation. As a member of the Forbes Agency Council, The Org, and a visionary entrepreneur behind ventures like LeadChaser.ai, The Honest Agency, and Zeed Agency, he has established a global footprint by leveraging a "human-led, AI-assisted" philosophy to drive measurable ROI for major brands and startups alike. His expertise is characterized by a focus on digital automation and performance-driven results, consistently positioning his firms at the forefront of the evolving technological landscape.


LinkedIn   |   Design Rush   |   Trust Analytica    |   SEMRush Partner

A row of blue mountains on a white background.
Hands on digital interface with text, “Building SEO & GEO Frameworks to Dominate AI-Assisted Search in 2026”
By Omar Jenblat June 8, 2026
Learn how to build SEO and GEO frameworks for AI search in 2026 using LLM rank tracking, structured content, and E-E-A-T to dominate AI Overviews and SERPs.
Blue title slide reading “How to Drive 500+ Qualified Leads on a Micro-Budget in 2026” over a blurred business meeting scene
By Omar Jenblat June 6, 2026
Discover how to drive 500+ qualified leads on a micro-budget using paid ads, CRO, retargeting, and first-party data strategies for service businesses in 2026
Blurred keyboard with “BRAND” blocks and overlaid text about building brand awareness to gain 30K followers in 2026
By Omar Jenblat June 4, 2026
Learn how to build brand awareness systems with AI social media marketing, paid ads, and content strategy to grow 30K followers fast across Facebook and TikTok.
Title text on dark background with blue arrows: “Expanding Lead Generation Channels to Drive 40% More Event Registrations.”
By Omar Jenblat June 3, 2026
Learn how to expand lead generation channels with paid ads and omnichannel strategies to drive 40% more event registrations and capture net-new audiences faster.
Hands using a smartphone with app-growth headline text over a blurred background.
By Omar Jenblat June 1, 2026
Learn how to scale app growth with paid ads, audience targeting, and creative testing to break 100 downloads/day and increase subscriptions through media buying.
BusySeed's SeedGEO Tracking title over blurred code and analytics background
By Omar Jenblat May 31, 2026
BusySeed's Proprietary Tech: SeedGEO Tracking monitors LLM brand presence, provides real-time citation alerts, and tracks historical performance to ensure long-term visibility.
SaaS funnel article cover with laptop, charts, and headline about balancing demos and self-serve conversions in 2026
By Omar Jenblat May 30, 2026
Stop losing leads to rigid funnels. Discover how to balance product-led exploration with instant human guidance to maximize conversions and improve the 2026 buyer journey.
Green marketing slide with multiple app mockups and the title “BusySeed’s SeedEnrich: Scale Outbound Campaigns”
By Omar Jenblat May 28, 2026
BusySeed's Proprietary Tech: SeedEnrich leverages AI to transform raw lead lists into hyper-personalized campaigns by instantly enriching contact data and automating high-conversion outbound messaging.
By Omar Jenblat May 26, 2026
In this webinar, Omar breaks down the five biggest leaks killing your lead flow and shares practical ways to fix them without simply spending more on ads. From slow response times and weak follow-up to landing page friction, missed nurture opportunities, and sales/marketing misalignment, this session help
Show More