6.9x
return per registrant acquired
Cytellix provides managed cybersecurity and compliance for mid sized companies, a service bought by IT directors and executives who rarely fill out a form on first contact. In early 2021 the website drew 766 users a month, lead tracking was not in place, and the sales team had no view of which companies were even looking.
Google Search and Display carried awareness, with Display added to reach a wider audience at half the click cost. LinkedIn ran lead generation and a campaign against the company's own customer list, split East Coast and West Coast to match the sales team. Four drip campaigns launched in three months. LeadFeeder was installed to identify visiting companies and feed them, through HubSpot and Mailchimp, to sales, and a HubSpot landing page was built for a free risk assessment offer.
Source: Cytellix Digital Strategy Review, June 30 2021; Google Ads, LinkedIn Campaign Manager, Google Analytics and LeadFeeder exports.
96% higher
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