1,596
legal leads in ten months
And Benefits For All represents people applying for Social Security disability benefits, SSI and SSDI cases where the client is often in a difficult moment and searching for help on a phone. The firm had been buying Google leads through another agency and getting a 12% conversion rate at $37 per conversion, which meant most of the budget was paying for clicks that never became a case.
The Google account was rebuilt around the searches people actually make when they need a disability advocate, with ad copy that answered the question directly and a form built to be completed on a phone. Keywords and landing pages were adjusted weekly against the conversions coming in rather than the clicks.
Source: BusySeed Law Industry Success Stories deck, October 2020; Google Ads export for the first five months of the engagement.
72% lower
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