A legal group representing consumers in SSI and SSDI cases came to BusySeed wanting to challenge the agency already running their lead generation, which was delivering conversion rates below what the firm needed.

We reviewed every campaign and ran deep market research into why a consumer would fill out a lead form for this service at all, which is the question the existing campaigns had not asked. That surfaced both usability problems in the funnel and poorly constructed campaigns above it, so we rebuilt the lead funnel and the campaigns feeding it together.

Source: BusySeed case study deck; Google Ads performance over a ten-month engagement.
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