Legal · Betz and Baril

1,596 Legal Leads in 10 Months at $10.49 Each

1,596
legal leads in ten months
At a glance

The numbers.

1,596
legal leads in ten months
$10.49
cost per lead
40%
lead conversion rate
The challenge

The situation.

A legal group representing consumers in SSI and SSDI cases came to BusySeed wanting to challenge the agency already running their lead generation, which was delivering conversion rates below what the firm needed.

The situation at Legal work
What we did

The approach.

We reviewed every campaign and ran deep market research into why a consumer would fill out a lead form for this service at all, which is the question the existing campaigns had not asked. That surfaced both usability problems in the funnel and poorly constructed campaigns above it, so we rebuilt the lead funnel and the campaigns feeding it together.

Google AdsWeb DesignConversion OptimizationLead Generation
The work for Legal work
The results

What we delivered.

Source: BusySeed case study deck; Google Ads performance over a ten-month engagement.

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Omar Jenblat, Founder & CEO of BusySeed
Omar JenblatFounder & CEO, BusySeed
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