32,000
Facebook followers built from no social presence
Barbizon is a modeling and acting school with studios in New York and Los Angeles. Before BusySeed most of its leads came from having a well known physical location: people walked past, looked up the name, and called. The audience it most wanted, teenagers and their parents, was on TikTok, and that was the weakest part of the marketing.
BusySeed launched the school's first TikTok campaign, with short vertical video built for the platform rather than repurposed from Facebook, and targeted parents and teens interested in modeling and performance. The lead form fed a Google Sheet automatically so the admissions team could call a prospect the same day, straight from TikTok, without exporting anything.
Source: BusySeed admin success record; approach written from the account notes and the services delivered.
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