Many businesses can benefit from being active on social media, but one industry that can truly see the social perks are restaurants. Why? Because people love food! Food can be enjoyed by everyone, which is why restaurants do so well on social media platforms such as Facebook or Instagram.
Not convinced? Let us let you in on a few other ways your restaurant could benefit from being active on social media.
#1 Customers love food photos.
Did you know that food is the most heavily photographed item on Instagram? That’s because we all love to look at food. Food is enticing and evokes emotion…typically joy, so it’s no wonder that Instagram is highly populated by food photos.
Using social media channels like Instagram for your restaurant is a great way to showcase your dishes and try and seduce potential customers with #foodporn. Just remember to take quality images of your food and to use popular hashtags like #foodie and #foodstagram to get your image extra attention.
#2 Engage your customers through offers.
Want to get customers engaged on your restaurant’s Facebook page? Give them what they want…an offer! Facebook allows you to easily post offers right to your business page. When you send offers in the mail, you may have no idea who is looking at them. With a Facebook offer, you can boost it to your target customers and see how many of them it is actually reaching. That is a powerful marketing tool for your restaurant, and the best part is that it is free!
#3 Say hello to your target customers.
Wouldn’t it be easy if you could target individuals that live near your restaurant and enjoy the specific type of food you offer? Well you can! Another huge benefit to having your restaurant on social media platforms like Facebook is the targeting. Through Facebook ads you can specifically target potential customers that love the items your restaurant has to offer like…margaritas, sushi, Italian food… you name it and Facebook ads can target. This is crucial when looking to build brand awareness and your social media following.
Restaurants and social media are pretty much a match made in heaven. Now, we know that you may not have the time to post daily, but it is essential. If you don’t have time, no worries, that is what social media managers are for!