Does your business take advantage of the many benefits that come with running social media accounts? If not, you certainly should. Social media is the best way to connect with consumers these days, and it should not be ignored in your company’s marketing plan. Many people don’t realize just how much effort it can take to run social media accounts before they create one. As a digital marketing agency specializing in social media management, we know a thing or two about what it takes to build effective social media accounts. Let’s delve into why investing in managed social media will save you a lot of time and hassle.

What is managed social media you may ask? It’s exactly what you would expect; social media accounts managed by professionals rather than random employees. Managed social media accounts require little to no work on your end, but you get to reap all the benefits. By hiring a social media management team, you will free up time for your employees to focus on their jobs, and you can be sure that your online presence is being handled by the professionals. All you need to do is provide assets like pictures, logos, upcoming events, etc., and the team will handle the creative design and copywriting for you.

As we mentioned, many people severely underestimate how much time and energy properly managing social media accounts can take. While it can only take a few minutes to post a personal photo to Instagram or Facebook, running a business account can be a different beast. Generally speaking, your company’s posts should be branded with at least a logo. It’s also common practice to create some fancier designs including multiple images and text. These posts tend to perform well because they appear more professional and it’s clear that more time was put into creating them. Sure enough, they do take more time; much more time if you aren’t trained in graphic design. Enter social media management; your way to avoid this hassle.

Social media management is truly best left to the pros who dedicate their time to social media on a daily basis. For example, here at BusySeed, a large majority of our day is dedicated to creating content and copy for our clients’ social media pages. We take the time to learn and develop your brand to help you grow your online presence. Our team is comprised of individuals with skills in graphic design, content creation, and copywriting. We have the know-how needed to create engaging posts that customers will be attracted to. It’s so important to put out professional and interesting content if you’re looking to build brand awareness. More importantly, you need to create content that fits your brand and truly captures the spirit of your business. Managed social media accounts will look clean, sleek, and inviting because that’s what the experts do.

Most social media management teams can handle pages on all of the most popular platforms including Facebook, Instagram, Twitter, Google My Business, Yelp, Pinterest, Snapchat and more. How these accounts are managed can look different between the platforms, but social media management teams will know what to do. For example, managing Facebook, Instagram, and Twitter can involve creating content and running ads, whereas Yelp and Google My Business management can be in the form of responding to reviews. Some business owners choose to manage some social pages on their own while handing other accounts to outside teams.

Responding to reviews can be a good option for a business owner to keep in-house because you won’t have to worry about missing any negative reviews. While social media management teams will gladly respond to reviews for you, if you want to hear any customer feedback you’ll have to have the team let you know whenever a review comes in. This is definitely a doable process and one that many BusySeed clients choose, but it might not be for everyone, especially if your business is in a fast-paced industry and reviews require a faster response time.

Generally speaking, any social media account you create can be managed in some capacity by an outside agency. Many agencies even specialize in the more niche social media sites like Houzz, WeedMaps, Eventbrite, Etsy, Reddit, and more. As social media management teams, we all do our best to be prepared to help businesses from all sectors grow and see success online. Most of the time, if there is a social site you’d like to be on, a team will do the research needed to make that happen. BusySeed has done it plenty of times! We love to learn new platforms that can help businesses grow. And as a general rule, if the website doesn’t mention a platform, always ask; the worst we’ll say is that we can’t manage that type of account at this time.

We hope that you have found this article helpful. It can be a hard and stressful decision to hand over your social media pages to a new team, but we can guarantee that the investment is well worth it. You will save yourself loads of time, and you’ll get top-notch content from a team of trained pros. BusySeed has years of experience with managed social media, and we will gladly take on your business’ accounts. Contact us today at (888) 353-1484 to get started.