Prior to partnering with BusySeed, this annual Government Contract Pricing event relied solely on LinkedIn Ads, limiting its reach and leading to stagnant attendee growth. With an average of 38 registrations per month, the attendee base primarily consisted of existing ProPricer clients.
After BusySeed
BusySeed's digital marketing expertise transformed the 2024 event. By implementing an omnichannel strategy that included Google Ads alongside LinkedIn Ads, the reach of the event significantly expanded.
This resulted in a remarkable 40% increase in registrations YoY (excluding speakers, staff, and sponsors) for the 2024 event. Even more impressive, 31.4% of those who registered were not existing ProPricer clients, demonstrating success in attracting a new audience. BusySeed's strategic approach not only boosted overall registrations but also opened doors for potential new customers.
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