Blog Post

Social Media Strategy: Trends in 2017

Lindsay Walker • Apr 26, 2019

With every New Year brings new trends, and the world of social media is no different. Some trends come and go, but when it comes to constant changes that happen on social media, many of the trend predictions tend to come true. What does this mean for you?

As a business owner you rely on social media to help with brand awareness and increasing sales, and is why you will need to pay close attention to these three facets below when creating your 2017 social media strategy.

Facebook for Business

Over the past year we have seen Facebook launch a multitude of different tools for businesses. Between Facebook shop and the new marketplace, we have seen the consumer side of Facebook start to shift, and that is good news for local businesses. Since the good folks at Facebook are looking for ways to make the consumer experience easier, they are starting to connect everything to your business page. Meaning less jumping around to different sites, and more social media focus. This will affect your 2017 strategy and how you get your products to your customers.

Another trend that we predict will be huge in 2017, is the Facebook recommendations from friends. Yes, pretty soon Facebook users will be able to recommend your business, and since referrals are the best ways to generate new customers and leads…this will be epic for your local business.

The Rise and Decline of Twitter

Oh Twitter. Some love it, some hate it, and some businesses just don’t thrive on it. Unfortunately over the past year Twitter has been slowly pushed to the side. Consumers want more, and with Twitters 150 character count, it left little room to give the people what they want. Although they have made adjustments allowing you to post photos without having to impact your character count, it is still not the most desirable platform for B2C. We aren’t saying pull your Twitter account yet, but if you are deciding between Twitter or Instagram for your social media strategy, and there is only room for one…Twitter may not be the perfect choice anymore.

Visual Expansion

In 2017, expect your social media strategy to get more visual. This means more videos, 360 images and live posts. Facebook has already moved towards this visual expansion with the addition of the live stream, and businesses will soon have to fall in line. Consumers live for visual content, so the more your produce, the more engagement you will receive.

How will you add this visual expansion to your strategy? Plan a weekly live post to start. If you are a restaurant, try cooking up your weekly special on a live stream or mixing up your signature cocktail. This will help your target audience feel like they are a part of your brand and will inspire them to visit your business in the future for a taste.

The New Year promises to be an exciting one in regards to social media. There are many more opportunities coming from your favorite social platforms, just keep an eye out and be sure to adjust your social media strategy accordingly.

Tech Trends Transforming NYC Marketing Agencies in 2024

By Michael Brooker • 18 Mar, 2024
Embark on the tech-driven evolution of NYC marketing agencies in 2024, delving into the dynamic intersection of innovation and marketing practices. From AI-driven personalization to immersive AR experiences, discover how cutting-edge trends reshape strategies. Join us in exploring the future, where NYC agencies embrace transformative tech, setting the stage for a new era in marketing excellence.

Digital Trends: What Sets Apart New York Marketing Agencies

By Michael Brooker • 11 Mar, 2024
Break into cutting-edge digital trends that distinguish New York marketing agencies. From immersive experiences to data-driven campaigns, uncover how these agencies lead innovation. Whether you're a marketer or business owner, decode trends shaping the future of NYC marketing.

Breaking Through the Basics: Advanced Tactics of Marketing Agencies in New York City

By Michael Brooker • 04 Mar, 2024
Explore the sophisticated strategies propelling New York City's marketing agencies beyond the basics. Uncover advanced tactics, from cutting-edge digital approaches to innovative offline campaigns, that set these agencies apart. Whether you're a business owner seeking inspiration or a marketer staying ahead of the curve, this guide unveils the secrets to achieving marketing excellence in the dynamic landscape of NYC. Join us in unraveling the strategies that elevate the game of marketing in the heart of the Big Apple.

Behind the Scenes: Advertising Agencies in New York City and Their Impact

28 Feb, 2024
New York City - it's the city that never sleeps. The concrete jungle where dreams are made. The Big Apple is one of the most competitive, fast-paced business environments in the world. With over 9 million residents and tourists visiting daily, trying to stand out from the crowd as a brand can feel next to impossible.

Beyond Keywords: Mastering Local SEO for NYC Markets

By Michael Brooker • 26 Feb, 2024
Step into the realm of advanced SEO strategies tailored specifically for the vibrant markets of New York City. In this exploration, we go beyond the basics and delve into the intricacies of mastering local SEO. Uncover the secrets to optimizing your online presence for NYC audiences, from location-based keywords to geo-targeted content. Gain insights into the nuances of local search algorithms and discover how to leverage them to elevate your brand in the city that never sleeps. Whether you're a local business or aiming to establish a strong presence in NYC, this guide will empower you to navigate the complexities of SEO and make your mark in the bustling markets of the Big Apple.

Local Flavor, Global Reach: Tailoring Marketing Strategies for NYC Businesses

By Michael Brooker • 26 Feb, 2024
Immerse yourself in the dynamic fusion of local essence and global impact as we explore the art of tailoring marketing strategies for businesses in the heartbeat of commerce – New York City. Uncover the unique challenges and opportunities of catering to the diverse NYC market. From embracing cultural nuances to leveraging the city's international appeal, this guide will illuminate the path to creating campaigns that resonate locally while reaching audiences on a global scale. Join us in decoding the strategies that empower NYC businesses to harness their local flavor and extend their reach beyond city limits. It's a journey into the intersection of local identity and global influence in marketing.

Navigating the Advertising Landscape: Insights into New York Advertising Agencies

21 Feb, 2024
Are you thinking about working with one of the top marketing agencies in the US? New York City is home to some of the most creative, innovative, and influential agencies around. In fact, New York is considered the advertising capital of the world!  In this in-depth post, we’ll give you an inside look into what makes New York advertising agencies so special. Our goal is to help you better understand the NYC agency landscape so you can find the perfect partner for your brand.

NYC Marketing Firms: Unveiling the Secrets to Their Success

17 Feb, 2024
There’s something special about New York City. The vibrant energy, the hustle and bustle, the determination that oozes from each block. This energetic essence seeps into the DNA of the top marketing agencies in the US, fueling their relentless drive to push boundaries and achieve success.

Rising to the Top: What Makes BusySeed the Best Marketing Agency?

17 Feb, 2024
In the United States alone, there are over 63,000 "agencies" — not to mention countless New York advertising agencies — all claiming to be the best agencies for digital marketing. You might be surprised to learn that 95% of them are freelancers and small firms with little to no experience.
Show More
Share by: