Pay for leads, not clicks, at the top of Google.

Local Service Ads appear above traditional Google Ads at the very top of results, carry the Google Guaranteed badge, and charge per lead, an actual call or message from a prospect, rather than per click. That means you pay only when someone genuinely reaches out, not when they click and bounce. LSAs require business verification and background checks, which build trust. We manage both LSAs and standard Google Ads and often run them together, since they capture demand at different points.

Google verifies your business before you can run LSAs: license and insurance checks, business background screening, and category confirmation. It can be a paperwork-heavy process, which is exactly what we handle for you. Once approved, the Google Guaranteed badge appears on your listing, and Google backs qualifying jobs with a satisfaction guarantee up to a coverage cap, a powerful trust signal that lifts your response rate. We manage verification start to finish so you clear it quickly and correctly.

Yes, and it's one of the most valuable things we do. LSAs sometimes generate leads outside your service area, for services you don't offer, or that are clearly spam. Google allows you to dispute these for credit, but many businesses never do it consistently. We review and dispute invalid leads on your behalf every month, recovering costs that would otherwise be wasted. Combined with tighter targeting, this meaningfully lowers your true cost per qualified lead.

LSA ranking is driven largely by your review score and volume, your responsiveness to leads, proximity, and profile completeness, not just bid. We build a review-generation engine, set up fast-response workflows so you answer leads quickly, and keep your profile fully optimized. Because responsiveness and reputation matter so much, LSAs reward operationally sharp businesses, and we help you become one. This is a channel where good management directly translates into more and cheaper leads.

Yes. BusySeed is ranked the #1 Growth Group in the U.S. by TrustAnalytica, and since 2013 we've helped 500+ businesses generate over $540 million in revenue. Your LSA account is managed by our in-house team, verification, optimization, disputes, and reviews, not outsourced, and it's backed by our 6-month revenue guarantee: if we don't grow your revenue by the six-month mark, we keep working for free until we do. We connect LSAs to your wider local SEO and paid mix so your whole local presence compounds.