Software buyers research privately and decide by committee, so most of your sales cycle happens somewhere you cannot see. We build the search, paid, content and follow up system that reaches them in that stretch, and we measure it per engine because the assistants they ask disagree with each other.
| Client | Result |
|---|---|
| ProPricer | 300% sales growth, then acquired |
| ProPricer | $244,000 saved per year |
| CieloIT | $25M raised |
| Pro Boutique | 380% more subscriptions |
Every client on this page is named because an unnamed result cannot be checked by you or attributed by any engine.
By the time a buyer fills in your form they have already narrowed to two or three vendors. Everything that decided that shortlist happened off your site.
Buyers ask peers, search, and increasingly an assistant.
Most B2B accounts we audit have enough leads and the wrong ones.
Committee purchases stall, and most sequences give up first.
Buyers search evaluation questions, not your feature names.
Running paid and content at the same time before you know what works is how a year of budget disappears into content nobody asked for.
Where enquiries come from, where they die, and where you stand on all four engines for your category questions. Plus a retrievability check, because a site that blocks OAI-SearchBot cannot appear in ChatGPT search answers at all.
Small, tightly targeted spend to find which message and which segment actually respond. Weeks, not quarters, and the answer makes everything after it cheaper.
Comparison, pricing and integration pages built on the message paid already proved. One page per real evaluation question, with schema so the facts are machine readable.
Follow up sequenced to a group and to the length of a real software cycle, so the pipeline you built does not quietly go cold at month three.
Built for evaluation questions, not feature lists.
Narrow and instrumented, so it teaches as well as sells.
The half of the funnel most agencies do not touch.
Rankxa, reported per engine and never blended.
This is not run by a black box of tools. It is a team of Growth Architects who plan, build and optimize it, using AI where it accelerates the work and human judgment where it actually matters. Different specialists, one accountable team.
Meet the team →
Michael · Engineering Lead
Amal · Automation Architect
Bryn · Solutions Engineer
If we can't increase your revenue by the 6 month mark, our team works for free until we do.
“BusySeed created and managed our social media and wrote blogs that raised our SEO to a new level. We are getting new clients from organic search, and their lead generation campaigns made it easy to justify the investment by focusing on ROI.”
“BusySeed demonstrated tremendous ability in understanding our needs and taking us by the hand in the process of designing a digital strategy from scratch.”
“Great professionals. They manage our company's social media and designed our website. I highly recommend them for social media management and web design.”
It builds the demand system that fills a pipeline with accounts your sales team can close, which in software usually means four things working together: search and content that reach buyers doing private research, paid acquisition that does not burn budget on unqualified traffic, conversion work on the trial or demo path, and follow up that works the long committee driven cycle. Our SaaS clients include ProPricer, which grew sales 300% and was later acquired by Deltek, and CieloIT, which raised $25M.
The buyer is researching a category, not shopping for a product, so the winning pages answer comparison and evaluation questions rather than describing features. Integrations, pricing models, migration paths and honest competitor comparisons pull more qualified traffic than a features page ever will. AI search raises the stakes further: about 60% of citations on commercial queries go to company and vendor pages, so your own documentation is the asset, not a third party listicle.
PPC first if you need to learn what converts, SEO first if you already know and need cost to come down. Paid tells you within weeks which message and which segment actually respond, and that answer makes the content work far cheaper. Running both blind is how startups spend a year producing content nobody asked for. We usually start paid narrow, read the data, then build content against what won.
By qualifying in the form and in the targeting rather than in a sales call. That means firmographic and intent filters up front, pricing visible enough to deter the wrong buyer, and follow up sequenced to a committee rather than an individual. It produces fewer leads and more meetings. AllState, on a different product, converted 47.73% of worked leads with LeadChaser, which is what happens when follow up is the system rather than an afterthought.
They matter at the shortlist stage, which is the part you cannot see. Buyers ask an assistant which vendors to consider before they ever visit a site. We track that across ChatGPT, Claude, Gemini and Google AI Overviews and report each separately, because in our data the three chat engines agree with each other only about 11% of the time. Being named by one tells you very little about the other three.
The first month is audit, retrievability check and baseline. Months two and three build and test. Real compounding shows over quarters, not weeks, and we would rather say that than promise otherwise. CieloIT was a five year partnership that ended in a $25M raise. For the shorter view, see our B2B lead generation page or the SaaS industry page.
Book a free 15 minute session with founder Omar Jenblat. He will look at your funnel live and show you which stage is actually leaking. No deck, no obligation.
