How to Scale to 100K+ Monthly Active Viewers in 30 Days: A Distribution-First Framework for 2026

TL;DR

• U.S. social media marketing ad revenue reached $117.7 billion in 2025, up 32.6% year over year according to the IAB/PwC Internet Ad Revenue Report for the full year 2025 released in April 2026. Fast reach is increasingly bought rather than earned through organic efforts alone.
• Pinterest now has 631M global MAUs as of Q1 2026 — hitting 100K monthly viewers on this platform isn't a moonshot, it's a math problem. (Pinterest 10-Q)
• 83% of ad executives say they’ve deployed AI in the creative process — but the brands winning aren’t just generating content, they’re distributing it with precision. (IAB AI Gap Report)
• BusySeed scaled Medallion Foods from zero to 100K+ monthly Pinterest viewers in just over 30 days using a hybrid paid media strategy and organic distribution built around intent-driven boards.
• Pinterest’s distribution engine is non-linear: a Pin can earn engagement hours, days, months, or even years after publishing (Pinterest Help).

Step 1: 100K Monthly Viewers in 30 Days - What Are We Talking About?

Here, I’m referring to the exact metric you think of when you hear “100K monthly viewers on Pinterest”: Total audience. This is the number of unique users who viewed your Pins and were engaged with your content over a rolling 30-day period. Note that Impressions and Engaged Audience are also important Pinterest metrics, but these are different from Total audience. For example, Total impressions would count every time a Pin of yours is shown. Engaged Audience would count every user that engaged with a Pin of yours (e.g., clicked on the link to the site, saved your Pin to a board, etc.). The number of viewers is a real number and should be a compelling metric to sell to your clients if you develop the downstream steps to reach them effectively.

The above information gives a clear understanding of the meaning of “100K in 30 days.” As previously stated, BusySeed scaled Medallion Foods from 0 to 100K+ monthly viewers in about 30 days. The information gives clarity on the distribution used to reach the above numbers. The main point is the use of a hybrid paid media strategy + organic distribution that focused on a handful of intent-driven boards. The above information also explains that the metric used to measure the number of viewers is Total audience. This measures the number of unique users that have seen or interacted with an account’s Pins within a time frame of 30 days.

Why Is Distribution the Real Engine of Scale in 2026?

Many content marketing strategies fail at the point of distribution. Their contents exist, but nobody sees them because no good has been done at the stage of amplification. In short, all of the content that BusySeed created was distributed through Pinterest, and it was distributed quickly to reach the 100,000+ monthly viewers on Pinterest for Medallion Foods in just over 30 days.

According to IAB and PwC’s 2025 Internet Ad Revenue Report, U.S. internet ad revenue hit a record high of $294.6B in 2025. Digital video saw the strongest growth year over year at 25.4%, and social media marketing ad revenue reached $117.7B, growing 32.6% year over year. It is no surprise that companies are reaching huge audiences fast and distributing their content effectively. This is not being done through organic distribution of content. Instead, it is being distributed through paid media to seed distribution and bring attention to the content, which then can be distributed by the platform’s algorithms to the winning content’s appropriate audiences.

Paid ignites the distribution engine, Organic keeps it going, and AI boosts the creation of high-quality content. Platform-native signals (e.g., saves, clicks, repins) tell the distribution engine what to amplify next. A well-built paid media strategy is NOT the backup plan when Organic fails. It is the launch pad for your distribution efforts.

Is Pinterest Still a Credible Fast-Growth Channel in 2026?

We continue to see a clean trajectory for Pinterest, which in Q1 reached 631M global monthly active users and reported $1.007B in revenue, up 18% year-over-year. As a platform with strong commercial intent and continued growth, we see value in reaching customers here.

According to Pew Research Center, 37% of U.S. adults use Pinterest. This is NOT a niche craft platform, nor a dying breed of online publishers. Rather, it’s a mainstream discovery platform that happens to be visually-driven. And, most importantly, Pinterest content lives on for long periods of time—there is “no set engagement window” for a Pin to perform (more on that in a follow-up post). This, in turn, creates a fundamentally different type of content economy than that of Instagram or TikTok. Social media marketing on Pinterest requires a very specific posture: optimize towards saves, while building Boards around intent clusters. And then let the algorithm do its magic once it’s been proven that a certain piece of content is performing well.

When implementing social media management for business on Pinterest, it is recommended that brands with an online presence publish consistent, high-quality content and engage with others in their market, optimizing Pins for Saves and using intent clusters as the foundation for Boards and Pin groupings. The social media marketing algorithm will then do the rest for the brand and promote the Pins that have the best performance for the marketer.

Case Study: BusySeed & Medallion Foods

The results of BusySeed’s efforts to get Medallion Foods to 100K+ viewers in one month did not happen by chance. The distribution of their content did not happen by chance. The algorithm picking a Pin and driving traffic to a video did not happen by chance. There was a paid media strategy put in place and it was put in place quickly.

For the paid portion, it was necessary to launch the paid media strategy to start igniting the whole structure. This included launching a campaign of paid Pins on Pinterest to kickstart the distribution of the content and generate top-of-funnel awareness of Medallion Foods for potential customers. The strategy was a hybrid approach, in which BusySeed created a number of boards on Pinterest related to high-interest topics such as different types of pasta or weeknight dinner recipes, and then published the content created for Medallion Foods in relevant Pins. These Pins were then optimized and launched as paid ads on Pinterest in order to accelerate the early saves and for the algorithm to start to receive social signals as to the quality of the content being published. As a result, the number of monthly active viewers on Pinterest for content created for Medallion Foods quickly reached over 100,000 in just over 30 days. What is more, this audience can then be retargeted and used as a pool of social signals (such as saves, clicks, and repins) that are fed into the distribution engine on Pinterest in order to continue working with the content well after the paid push has finished.

The result for Medallion Foods was that they went from having no presence on Pinterest to having 100,000+ monthly active viewers on the platform within the space of a month. This created a retargeting pool for BusySeed and the social signals (i.e., saves, clicks, repins) from the organic traffic created a continuous distribution of the content of the brand long after the paid push had finished.

Great social media management for business is not just posting and then boosting the occasional Pin. It’s building a machine that earns reach and then sustaining that reach over time.

What Role Does AI Play in Social Media Marketing for Business on Pinterest?

AI is used for production and to increase the volume and speed of creating content. But it is not used for strategy and it is not used to make decisions for taste and creativity.

The cost to query models has decreased so dramatically over the last 2 years (down 280x from $20.00 per million tokens in November 2022, down to $0.07 in October 2024, Stanford AI Index Report 2025) that the amount of content a human can produce in a set time has dramatically increased. As an example, previously it would take a team of designers 2 days to produce 15 Pin variations off of a single concept. With AI, that same amount of content could be produced by a single person in the afternoon. And the more content you can distribute via social media marketing, the better the chance of it reaching the right people you are trying to reach.

IAB AI Gap research showed that while 83% of ad executives now use AI in the creative process of their social media marketing campaigns, there is a growing gap between the creators’ perception of AI-generated content and consumers’. For now, it is best to use AI for producing variations and then to rely on human judgment to select the best version of a Pin from many created by AI, such as in the case of Medallion Foods with BusySeed where the creative director had 20 Pin variants of a new Medallion product created by AI and picked the three that didn’t look as if they were written by a chatbot.

While the tools can process and make large changes in creative, no AI can replace the creative director or human intuition in selecting the final product. In large volumes of creation, the creative director can have more to select from and thus can get better results as well. But in the end, the human is the filter, so the AI needs to generate and the human has to select, which is the root of all conflict when it comes to using AI to create.

How Do You Build a Paid Media Strategy That Actually Generates Scale?

The two main paid media strategy approaches for social media management for business are: first, to reach new followers with top-of-funnel Pins, and second, to retarget the majority of that audience to remain top of mind and convert them into customers.

When you first put up a Pin, there is no signal to the algorithm, so if it gets no engagement in the first 48 hours, it will likely not get distributed to many more people. But by putting a small paid spend behind that Pin to get it some saves and some clicks, you have created a signal with the algorithm that your content resonates with people. After your paid campaign is over, that Pin will continue to get distribution from Pins saved from your past campaigns as well as from engagements on that Pin in the past.

There was a campaign that JCPenney ran on Pinterest where they utilized the Top of Search placement. These Pins saw a 277% increase in click-through rate as well as a 116% increase in return on ad spend over other ad placement locations on the platform. This is a perfect example of the unit economics of paid media strategy on Pinterest. JCPenney was purchasing intent at the right time to drive sales online.

A great example of a multi-objective campaign is the hair vitamins campaign run by OLLY for their hair vitamins product. For the awareness-building portion of the campaign, OLLY created a variety of Pins to drive awareness of the OLLY hair vitamins product. The team then promoted viewers of the brand’s Premiere Spotlight video to ads that drove consideration to buy hair vitamins. The results were fantastic, with aided brand awareness up +2.9 percentage points, and 79% of users who viewed the Premiere Spotlight video were new to the OLLY hair vitamins brand. The OLLY team was able to apply this type of campaign to their 30-day marketing sprints and achieve great results.

What Does a Social Media Management Framework for Scale Actually Look Like?

We’ve created a fictional online retailer of high-quality pasta sauces called Pastabilities. Pastabilities has a simple website that lists out the various different sauces that they sell online. They also have a Pinterest account with 12 followers and 400 average monthly viewers. But without a clear social media management for business strategy, the person managing Pastabilities’ Pinterest account is left to post as much as possible in the hopes that something will stick.

The social media management for business at scale starts with the right set of infrastructure before you can even start publishing Pins. First, you need to set up a business account on Pinterest and make sure your website is claimed on Pinterest as well. This will help Pinterest attribute all the “Other Pins” created from your domain. After that, you need to define your KPI stack and make sure you have the right proxy for “monthly viewers” on Pinterest. For distribution, you want to focus on increasing save rate. For traffic, you want to focus on click rate of outbound links. If you don’t set up all of these before week one, you will have no idea what is working for you.

The social media management for business framework at scale is equal parts infrastructure, a publishing engine, and distribution. By distribution here, I mean the publishing of content on Pinterest via a publisher’s account as opposed to a personal account where content is distributed based upon a strict posting schedule. A scheduling-based approach is often used by personal Pinterest users to distribute Pins, but publishing distribution via a business account on Pinterest is typically distributed on a much larger scale to reach a much wider and varied audience. In order to get the greatest amount of value from a publisher’s distribution on Pinterest, it is critical to first set up an appropriate business account, connect your website to ensure that all “Other Pins” are being tracked, and then set up your KPIs and your trackables. From there, it is simply a matter of implementing your approach to publishing distribution and then determining what is working and how to implement more of it. This is known as your publishing engine. The term refers to an efficient way of creating a large amount of high-quality content. The large amount of content refers to the amount of Pins distributed on Pinterest via a user’s account. In the context of a publishing engine here at OLLY, we are referring to a system that allows us to create and distribute a large amount of high-quality content via a single high-quality piece of content. This content can be a hero asset—such as a recipe, a product page, or a how-to. The 10- to 15-odd Pins that are distributed off of that single piece of content will each have a different hook. They will each be cropped differently, and in some cases, they will even have different overlays on them. In addition to the Pins, 2- to 4-minute videos will be cut from the very same footage. All of that content in total will then be distributed across a variety of Boards—that are themselves organized in a specific and organized manner.

That's the system. And it's repeatable.

How Do Social Signals Drive Pinterest Distribution?

The fuel for the Pinterest distribution engine are social signals like saves, clicks, follows, and repins. According to Pinterest’s own documentation, as people search, save, and engage with Pins on Pinterest, Pinterest uses those social signals to distribute your Pins to other users who match your target audience.

All of this activity on Pinterest creates social signals, which are used by the Pinterest distribution engine to determine what to distribute to more people on the site. The performance of a Pin can increase over time as it gets distributed to more people and as it accumulates authority from all of the social signals it receives as people search, save, and engage with the Pin on Pinterest. This is why the performance metrics for Pins on Pinterest (such as impressions, engagement, etc.) are indicative of a Pin’s distribution and why tracking them is so important to measuring the performance of a Pin on the site.

And finally, to track early on for your social media marketing strategy, you should keep an eye on your save rate as this will measure how much resonance there is with your content and what Pinterest’s algorithm will use to organically distribute your Pins (i.e., without you paying for distribution). And therefore, combining a paid media strategy with some strong organic social signals can create a really powerful growth loop where your Paid earns you some saves in the early days, and then as your organic distribution increases, so too will your save rate.

Paid social signals DO NOT EXPIRE after campaign end date. This is a simple principle of compounding, and thus, a 30-day campaign can create a very strong and permanent audience for a brand.

What Is The Role Of AI Social Media Marketing During A 30-Day Pinterest Distribution Sprint?

How to use AI social media marketing without losing control of your brand’s voice and your audience’s trust.

AI social media marketing will be more than just using ChatGPT to come up with captions for a brand’s social media posts in 2026. In reality, it will refer to the use of AI in every step of the content creation process. For example, the AI can automatically generate a large number of different headlines in order to do A/B testing, automatically create the image overlay copy, suggest the name of a board or Pin description based on the keywords that have been clustered together to form the basis of a brand’s content, and automatically schedule the content to go live at the right time based on past performance of similar Pins by the brand. The AI is used by brands in order to increase the creative volume of content on their social media marketing accounts while maintaining brand standards and ensuring all claims are accurate.

The use of AI social media marketing in 2026 for the purpose of enhanced organic distribution of Pins on Pinterest is essentially a cost play given that the production costs have been reduced by 280x over the last year as per the Stanford AI Index. The vast majority of the effects of this form of social media marketing are felt as a speed play—meaning that one can test 15 different variations of a Pin in Week 1 of a 30-day distribution-focused sprint as opposed to only 3 variations of a Pin in Week 1 of a 6-month distribution-focused campaign. It’s furthermore the case that one learns so much faster when utilizing such a form of social media marketing and is thus able to promote the best-performing Pins to distribution-focused channels in an expedited fashion as well.

Another key point to bear in mind when it comes to AI social media marketing is that Pinterest will reward you with more distribution for quality social signals (i.e., saves and clicks) rather than for a large amount of impressions with mediocre quality Pins. So while the AI can produce a large amount of raw material of potential Pins for you to share, you need to sift through this to pick the best to distribute via your Pinterest accounts.

30-Day Sprint - Paid Media Strategy vs. Organic-Only: Which Approach to Grow on Pinterest Scales Faster?

By comparing Paid-only to Paid + Organic, Paid + Organic wins for Speed. While paid distribution (amplification) of your content is the distribution to ‘ignite’ the hybrid approach of Paid + Organic (amplification + consistent, organic publication to your audience to gain ‘saves’ and ‘repins’), the Paid-only approach is slow. Paid + Organic (as seen with BusySeed and Medallion Foods) saves time to top-of-funnel goals for attainment of 100K MVM.

30-Day Action Plan for BusySeed

Here is the 30-day plan to replicate the distribution built by BusySeed for Medallion Foods on Pinterest:

1. Set up your Pinterest business account and claim your website. This is non-negotiable. Claiming your domain lets you track “Other Pins” created from your site—a significant source of earned distribution.
2. Set up your KPIs for paid Pins before you publish the first Pin. Here’s what to track: Total audience (this is your monthly viewers proxy for top of the funnel), Save rate (click rate (paid clicks, average clicks for all Pins), paid save rate, save rate for Other Pins, average save rate for all your Pins), Outbound
3. Organize your Pinterest boards around the user’s intent to view content around specific topics or ideas. For example, BusySeed organized their Pinterest content into boards around specific topic ideas or ‘intents’ such as pasta recipes, easy weeknight dinners, or 30-minute meals instead of organizing around their brand or categories of content that they’d like to drive people to (i.e., your products, your brand name, your typical marketing content).
4. Build your first content bundle from a single hero asset: In the case of BusySeed and Medallion Foods, BusySeed started from a Pinterest marketing campaign by first creating one core piece of content—a hero asset. This one asset was then reworked to become 10–15 pieces of different content in various formats to Pin (e.g., vertical format for a Pin 2:3 ratio, with different text and other changes to create different ‘hooks’). For BusySeed, the content type was a how-to Recipe video for pasta dishes, and all were distributed via board(s) mapped around relevant intent clusters.
5. Publish consistently from day one. This means publishing fresh content each week. In the example above, the owner of BusySeed published 8 Pins in the first week. Don’t try to publish too much in week one and then nothing for the rest of the time. Pinterest’s distribution algorithms favor publishers of consistent content.
6. Activate paid amplification in week two by promoting your top organic content (e.g., Pin with highest save rate) using paid amplification (a paid channel) such as Paid Pin or Paid Video.
7. Activate retargeting once you have enough engagers (approximately at the end of week 2 or beginning of week 3). Target all users who engaged with your organic and paid Pins (saves and clicks) with consideration-oriented Pins.
8. Use Pinterest Predicts trend data to inform board topics and content themes. Pinterest’s 2026 Marketing Playbook reports 88% of trend predictions “have come true” over six years, and 65% YoY growth in outbound clicks on Predicts-related content. (Pinterest 2026 Marketing Playbook)
9. Track save rate by week and revisit the highest saving Pin formats and distribute them as needed. Saves are your distribution engine. If the formats you’re currently distributing aren’t getting saves, pull them or remake them into the highest saving format possible.
10. Distribute your Paid Pins performing best long after their peak in terms of performance in order to gain distribution of the related Organic Pins. There are always enough impressions to be earned off of the saves your Paid Pins received while they were performing best.

Social Signals and Long-Term Brand Equity

Social signals on Pinterest are not just distribution for your brand. They are also signals for your brand’s equity. And in 2026, these social signals are also starting to translate to commercial outcomes for your brand as well.

The full-funnel Pinterest strategy created by Sharpie utilized targeting, retargeting, and even direct carting paths. This campaign generated an NCS Offline Sales Lift Study with a 4.93% incremental sales lift, with 74% of those sales being from new buyers. Read the full case study here.

Building an audience of 100,000+ viewers on Pinterest creates social signals that can be used for retargeting. It also seeds brand recall in users’ minds. Reach at the top of the funnel builds audience equity that converts down the line.

This content will be most valuable to businesses running large ad budgets and complex campaigns. A small food brand, for example, will not get Premiere Spotlight placements in a 30-day campaign. But the same principles of reach and social signals, of retargeting and converting, can be and are being applied by these businesses.

What Is The Big Difference Between Pinterest And Other Social Media Platforms For Fast Reach Social Media Marketing

While most social media marketing on other platforms such as Instagram or TikTok is centered around short-lived Reels or Feed Posts in order to go viral within a timeframe of 24–72 hours, the marketing approach for Pinterest differs significantly from other platforms. Distribution of Pins on Pinterest is not short-lived but instead functions in a non-linear manner in order to achieve peak performance over time.

It is worth noting that Sharpie was running a full-funnel Pinterest strategy which involved targeting, retargeting, and even carting on the platform directly. An NCS Offline Sales Lift Study was also conducted with Sharpie where they saw an average 4.93% incremental sales lift off of Pinterest. Furthermore, 74% of the incremental sales lift seen were from new buyers, which is a key indicator that Sharpie saw real commercial impact from their social media marketing efforts. This also serves as a clear example of how social media marketing can be used to drive real sales and build a brand online. Sharpie’s ability to use Pinterest to successfully drive new buyers to offline stores is a powerful use case for the platform, and we see a lot of room for other brands to replicate this success.

It is worth noting that Pinterest is different from the other social media sites. While on TikTok and Instagram you have 24 to 72 hours to get your content to go viral, on Pinterest a strong Pin can get saves weeks after it has been published. In addition, Pinterest’s distribution model is non-linear and will continue to distribute a compounding asset such as a high-performing Pin for months. Because of this, Pinterest is a great platform for businesses to reach 100K+ viewers and drive commercial outcomes in a 30-day sprint. A critical mass of high-quality Pins, earned social signals (save, clicks, product taps) from a combination of paid and organic distribution, and Pinterest’s non-linear distribution engine are key to achieving results in a 30-day sprint.

How Should You Think About the Creator Economy in Your Distribution Plan?

IAB Reports Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4X Faster than Total Media Industry.

It’s also worth noting that UGC-style creative is no longer purely organic; it’s also being used as a paid creative variant. Pinterest’s platform is increasingly creator-compatible, and as such, UGC-style Pins can perform well in paid placements as they mimic the aesthetic of organic Pins discovered through the platform’s discovery features. For your social media management for business in a 30-day sprint, it would be wise to include 2-3 variants of UGC-style Pins in your creative testing against your brand-produced Pins.

For the content, you’re going to get a lot of value out of AI social media marketing tools for creating UGC copy and also for generating a lot of ideas for social media marketing. However, the content that has been created by the AI is going to need to be approved by a human. With the 30-day sprint, there is going to be a lot of volume of copy that can be created for you to consider in a very short period of time.

FAQ: Your Questions About Scaling to 100K+ Viewers Answered

What are the best tools for creating 2026 GEO-ready content that actually distributes?

There are many tools that can aid in the GEO-friendly creation of content on social media platforms and will also function as native distribution channels on the various platforms. For example, for Pinterest, it is good to track the Total audience that viewed your content on Pinterest Analytics. In terms of the creation of large amounts of high-quality Pins for a distribution machine on Pinterest, it is suggested to use Canva with AI functionality, Adobe Express, and CapCut. Large amounts of copy can also be generated with the aid of AI-powered tools, such as Claude by Anthropic and models of the GPT-4 class. These can then be combined with brand guidelines in order to create a large amount of variants of content. It is then shipped with a structured creative brief in order to avoid AI generating content in a vacuum. Finally, as Pinterest is a vertical platform, it is very important to create content in the recommended 2:3 format for the majority of placements.

Step 4: Cross-Platform GEO Visibility – The Top Rated Strategies.

For distribution of content to 100K+ viewers, Pinterest is best used as the first discovery engine and then use the other platforms for retargeting and depth. For example, email and SMS can be used for retargeting of people who engaged with the content on Pinterest and convert them to conversion-focused messages. Additionally, video-based content can be distributed on YouTube or Instagram Reels to reach the viewers who were not reached by the content on Pinterest. The paid media strategy around distribution to 100K+ viewers is to create a unified audience architecture around one pixel or Pinterest tag tracking behavior being distributed across all touchpoints. One retargeting pool is being fed by Pinterest’s reach engine and one creative narrative.

How to Leverage Social Media to Improve GEO (Geographic) Performance in 2026?

Distribution on the web via social media marketing is done to get signal to search engines and to the AIs that power the web answers to questions of potential customers that you are an authoritative source of relevant information to a given topic. One of the very effective platforms for building GEO-performing content is Pinterest. On Pinterest, all Pins link back to a website and each Pin can gain saves from a large audience of people interested in topics similar to your own. Each save from a relevant user builds topical authority for the link back to a page on your website. For example, a Pin to a recipe could get saved 500 times and get 200 clicks to the recipe page from the discoveries of that Pin on Pinterest. GEO-performing content distribution on the web via social media marketing can be created with 1) structured data on web pages, 2) GEO-performing content distribution on high-authority platforms, and 3) social signals pointing to your domain.

What are the top AI tools for social media marketing with privacy safeguards in 2026?

Some tools for geo-aware marketing include those that enable the AI generation of GEO-aware content and then distribute it across platforms to reach an audience of potential customers. As for tools that are safe for privacy, there are Meta’s Advantage+ feature, which is within the company’s privacy framework. Then there are automated campaign tools such as those on Pinterest. Additionally, paid media strategy tools such as Smartly.io and Sprinklr are SOC 2 compliant, and they have very transparent data handling practices. As a result, businesses can implement retargeting campaigns with pixel implementations and audience matching that comply with current platform policies as well as the corresponding laws. Businesses should select AI social media marketing tools for social marketing at scale that are part of the company’s enterprise tier. That way, the contractual data privacy protections are in place, such as those provided by OpenAI’s enterprise tier and Anthropic’s Claude for Enterprise. When utilizing AI-powered content for social media marketing at scale, a business should first review the terms of use of training data and then of customer data.

How do you measure whether 100K monthly viewers actually translates into business value?

While it is commonly accepted to base your results from social media marketing by the amount of people who see your content, in reality, the only thing that matters is how much business you bring in. Thus, you should measure the click-through rate on your content and then retarget users who click through to your website. You can then measure the results of your retargeting campaigns. A study done by Sharpie’s NCS Offline Sales Lift Study found that there was an average incremental sales lift from new buyers from Pinterest campaigns of 3.58%. Using this as a metric for business value, if you have 100,000 views per month on Pinterest, but only get 2-3% of users to click through to your website, then you are getting 2,000-3,000 new site visits per month from that one social media site. Then if you were to retarget users who click through to your website, you could achieve conversion rates of 1-2% on those users. This would be real business value for a company.

Works Cited

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Pew Research Center. "Social Media Fact Sheet." Pew Research Center, 2025, www.pewresearch.org/internet/fact-sheet/social-media/.

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U.S. Census Bureau. "Quarterly Retail E-Commerce Sales." U.S. Census Bureau, 2026, www.census.gov/retail/ecommerce.html.