If you have been searching for the perfect way to reach your local RI customers, look no further than Facebook!
Facebook is one of the most important platforms for your business. Why? Because Facebook has over 700,000 active users just in Rhode Island, and through a well executed Social Media Marketing Strategy you have the ability to reach those active users. Sound a little wonderful? It is, but it also requires a commitment from you as the business owner.
Facebook Business Page
If you haven’t created your Facebook Business Page yet, now is the time to do it! Your local Rhode Island audience is there, so it is important that you are present on their favorite social media platform. Creating a business page is a quick and easy process. All you have to do is fill in the designated information about your Rhode Island Business and to focus on these three areas.
#1 Profile Picture & Cover Photo: Always double check the correct Facebook dimensions for your graphics. Your local RI customers want to see your photo & logo clearly. A cut off version will look unprofessional and unappealing.
#2 CTA Button: Your business page will have the option to add a call-to-action button on the homepage. Take advantage of this great opportunity to get your local consumers acting fast on through a call us now button or a get directions link.
#3 Page Info: Fill in as much as info as you have available. Always include a phone number, address and website so that customers can contact you easily without having to search for the information.
Yes, you can run Ads on Facebook and yes it is well worth the investment. Rhode Island isn’t the biggest state in the country but it does have a lot to offer its’ residents, including your local business. Whether you are looking to get new customers to your page, website clicks or more reservations, Facebook Ads is there to help.
The great thing about Facebook Ads is you can spend as much or as little as you want and you can specifically target individuals and their personal interests or behaviors. If they are interested in “seafood” or “local businesses” and you are a local seafood business, there is a good chance your ad will display on their news feed. It is a powerful social media tool that makes marketing towards your demographic simple and effective.
Analytics are one of our favorite facets of Facebook. Social Media is always predictable, which is why analytics are so important. In your past marketing efforts you may have had an idea of who makes up your target audience, but Facebook analytics can actually spell it out for you. Where in Rhode Island are they located? Gender? Age?… all of these questions answered with a simple insights overview.
Facebook is a powerhouse on the social media circuit. It is not only the most visited social media platform, but the most used. BusySeed loves the opportunities Facebook offers for our local RI clients and would love to get you on board too! So send us your Facebook questions and join us in saying hello to your Rhode Island customer base!