Does labeling a reply "interested" or "not interested" tell you whether a human wrote it?
Replies tagged with an outcome label are almost always genuine, while the large pool of untagged replies is mostly automated, which suggests sentiment tagging in this dataset is already filtering out the noise.
91.8%
Cold email platforms typically let a sales rep tag an incoming reply with an outcome: interested, not interested, neutral, or unsubscribe/hostile. This study's labelling of 2,418 replies lets us check something useful: do those human-applied sentiment tags line up with whether a reply was actually written by a person, as opposed to an autoresponder?
The answer is yes, strongly. Among the 158 replies tagged "interested," 91.8% were independently classified as genuine human replies (145 of them), with zero classified as out_of_office. Among the 512 replies tagged "not interested," 97.1% were genuine (497 replies), again with zero out_of_office. The "unsubscribe or hostile" segment, smaller at 43 replies, runs the other way: 93% of those were classified as auto_reply_other rather than genuine, which likely reflects automated unsubscribe-confirmation messages being swept into that segment rather than actual hostile replies from people.
Compare that to the "neutral" segment, 1,067 replies, where only 1.8% were genuine and 94.8% were out_of_office. And the largest group by far, 638 replies with no sentiment tag applied at all, splits 27.3% genuine, 67.6% auto_reply_other, and 5.2% out_of_office.
What this tells you. When a sales rep or an automated system assigns a definite outcome label like "interested" or "not interested," that label is almost always attached to a reply a human actually wrote. That makes sense mechanically: an autoresponder saying someone is on vacation gives a rep nothing to categorize as interested or not, so those replies tend to stay unlabelled or get swept into a generic neutral bucket instead. The sentiment-tagging workflow, in other words, is implicitly doing some of the same filtering this study's classifier does explicitly, just as a side effect of reps only bothering to tag replies that look like real conversations.
What this does not tell you. The "unlabelled" segment is the largest single segment in the dataset at 638 replies, more than four times the size of "interested" and more than the "not interested" and "neutral" segments combined are compared to it. That segment is mostly automated (67.6% auto_reply_other plus 5.2% out_of_office), but it still contains 174 genuine human replies that never received an outcome tag. If a team only looks at labelled segments to judge campaign performance, it will miss those replies entirely, whether because the rep hadn't gotten to them, the workflow didn't force a label, or the reply fell into some ambiguous middle ground a rep didn't know how to categorize.
The practical implication: sentiment labels applied during a sales workflow are a reasonably good proxy for "a human wrote this," but they are not a complete one. A team auditing reply quality should still run genuine replies through independent classification rather than assuming the unlabelled pile is just more of the same.
Other findings
What percentage of cold email replies are actually written by a human?
Only about a third of cold email replies are written by a person
A labelling study of inbound replies to cold outreach campaigns finds that most of what lands in a sales inbox is not a person responding at all.
What is the most common type of reply to a cold email?
Out-of-office notices, not human replies, are the single biggest category of cold email responses
Automated absence notices outnumber every other kind of reply, including genuine human responses, making them the single largest category in the dataset.
Is the genuine reply rate consistent across campaigns, or does it swing wildly depending on which campaign you look at?
How much does the human-reply rate vary from one cold email campaign to the next?
The share of replies that come from an actual person ranges from under a tenth to over half depending on the campaign, which means a single campaign's reply quality tells you little about the next one.
Want to know how AI answers describe you?
We run the same measurement on your category. Fifteen minutes with founder Omar Jenblat, your own numbers, no deck.
- Your category measured the same way
- Your own numbers, not a sample deck
- Fifteen minutes, no obligation
