Recently, we onboarded a client who came to us for help with Facebook ads management. We are proud to say that we were able to exceed their expectations! When this client came on board, they had no real Facebook advertising history or
experience. They were hoping to get a cost per click (CPC) of around $0.25. When we first started the ads, the average CPC was around $0.60. The team made some adjustments to keywords and creative, and we quickly saw the CPC drop to somewhere around $0.40. At this point, the team decided to utilize the manual bidding option in the Facebook ads manager to set a cap on how much each ad can spend per click. After optimizing for a few days, the average CPC is down to $0.18. That's a 70% decrease in the cost per click. Not only that, but we are getting roughly 3x as many clicks! Thanks to the combination of keyword research, creative adjustments, and a switch to manual bidding, we were able to get our client more results for a lower cost!
A 374.1% Increase in Event Attendees
We took on a health and wellness client that hosts one or two events per month. Before coming on with BusySeed, she had an average of seven attendees per event. The BusySeed team saw the opportunity to increase ticket sales through our Facebook ads management service. Each month, we create events on Facebook and Eventbrite and utilize Facebook advertising campaigns to drive traffic. During the first month, we learned more about the audience we should be targeting and the style of ad that gains attention. For all subsequent events, we were able to sell out or almost sell out all of them. Of 506 tickets total, 495 were sold. That's a 97.8% sale rate! Thanks to our carefully targeted Facebook ads, one of the client's events had 33 attendees! That's a 371.4% increase! If you're looking for more attendees to events, Facebook advertising is the way to go! Whether you boost an event or create an ad from scratch, you'll see the results you've always hoped for.
17,000+ Followers in Under 1 Year
A non-profit client came to BusySeed with no social media presence at all. We built them a Facebook page from scratch; zero posts, zero likes, zero followers. While our team created some incredible pieces of graphic design, we also got to work building out a page likes campaign on Facebook ads manager. When the ads started to run and be optimized, we started to see results. Now, just under a year later, we are thrilled to report that over 17,000 people have followed the non-profit's page. Our Facebook ads management service made it possible to see such drastic growth. While some of the page likes/followers were obtained organically, 17,412 were obtained through our Facebook advertising campaign. With the right content and targeting, we promise that Facebook will exceed your expectations!
Reach Over 66K People and Get 9K+ Reactions on 1 Post
Facebook advertising is also fantastic for getting more engagement on your posts. Engagement is important to companies because it shows that consumers are interested in your content and are willing to interact with it. Reactions, click-throughs, comments, and shares all count as engagement. For one automotive company, our Facebook ads management experts were able to get post engagements to skyrocket! In just over one month, we were able to get a single post in front of 66K people! Because we achieved such an enormous reach, we also saw a massive spike in engagement. On the one post, there were over 9K reactions, likes, clicks, comments, and shares. These are results that you can only achieve with advertising on Facebook. Organic posts would never see numbers like that unless you have hundreds of thousands of engaged followers. For a medium-sized business, results like these are incredible! The client was absolutely thrilled.
100 Job Applicants In Just 5 Months
If you needed one more reason to love Facebook ads, here it is. Not only can sponsored content get you likes, traffic, and engagement; it can also get you leads! A healthcare client had open positions on their staff that they wanted to fill. BusySeed thought that utilizing our Facebook ads management skills would be a great way to find potential candidates! We're happy to report that we were right! We created Facebook ads that redirected to a lead generation form. In just a few months, 384 people had viewed the page, and our client reported 100 applicants! Not bad for a mid-sized business in Massachusetts! We were so happy to see great results. Since then, we've been perfecting our lead generation tactics on Facebook so that we can continue to help clients get new employees and customers.
Clearly, Facebook advertising is extremely effective for many different business goals. We take pride in our Facebook ad management results. We are always learning new ways to optimize our campaigns to get clients even better results! If you've been struggling with Facebook ads, let us help! We can help you reach many different business goals and surpass your expectations. To learn more, visit www.busyseed.com, or give us a call at (888) 353-1484. We can get you results just as great as the ones we've mentioned, or better! We hope to hear from you soon.
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