Marketing for Healthcare: The 5 Best Services to Get 100s of Leads
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When it comes to marketing for healthcare clients, BusySeed has a long track record! We've seen doctors, OBGYNs, dentists, optometrists, health coaches, and more! Over our many years of experience, we've determined that some services are much more beneficial than others. If you're a healthcare client looking for marketing, find a digital agency that will offer you these five things!
A Good Website
If you want to take your healthcare business online, you need a top-notch website. When you are dealing with anything medical, it's crucial to build up trust with potential clients. Health is a top priority to most consumers, so they won't hesitate to hunt around for the best option. That means that you have to be their best option! Your website should be easy to navigate, very professional, and should clearly explain why you're the best choice. Find a digital marketing agency that specializes in marketing for healthcare so that they can build you out a proper website. If you're a medical imaging center with a website that looks like it's from the 1990s, you can be sure that visitors will assume that your practice and technology is out of date too. The healthcare industry has really set the bar on websites because it can be a very lucrative business and those involved spare no expense. A good website can drastically change your results. If you want to get new customers, a great website is essential because almost all consumers turn to the internet when searching for a product or service. You want to be the first one they see and the only one they trust! Ask to see examples of other web design work from any prospective digital agencies to make sure you're getting the quality you deserve.
Google Ads
Most of our healthcare clients have been hoping to increase their lead generation. Getting new customers is one of the hardest things for any business, especially in an industry as intimate as healthcare. People are hesitant to give contact information online regardless, but even more so for anything involving their health and medical history. Google ads are the most effective ad platform that we've encountered for generating new clients. With the help of our signature SeedLeads, we've been able to get health and wellness clients over 100 leads in no time at all! Our best example is a health/life coach trying to get sign-ups to their next retreat. In just 12 days, we had over 160 leads for them! Each retreat is valued at $4,000, for a total possible profit of $640,000! When running Google Ads for healthcare, it's important to know the target audience well. Top digital marketing agencies will sit with you to ask about the people you want to attract so that we get you the best results we can. We'll match this audience with engaging ads and a great lead generation form and the results will start pouring in! We recommend Google Ads because it's search-based rather than interest-based. If you're a dentist and someone searches for "dentists near me," you want to show up because that person is clearly in the market for a new dentist! On other platforms, a person my like dentistry, but are not looking to change to a new practice. With Google, you'll spend money more efficiently and effectively than you would on Facebook, Instagram, Pinterest, etc.
Event Management (If You Host Events)
This service may not be applicable to all healthcare clients, but we've seen it enough to want to include it in this list. More and more businesses are hosting in-person or online events these days. In the current climate, webinars are exploding! It can be extremely challenging to break through the competition to get people to go to your event. While there's plenty of interest in the health and wellness field, there are also plenty of events to pick from. It's important that people know about yours and sign up before they come across a competitor! To do this, many digital marketing agencies offer some form of event management. For BusySeed, this means that we'll create events for you on Facebook and Eventbrite, create unique landing pages, run ads, and send out reminders about the event as the date grows nearer. Truth be told, organizing events is a lot more work than you'd expect, and most healthcare professionals find it too time consuming to do independently. One doctor came to BusySeed solely to fill up her events. She runs one or two per month and she was unhappy with her turnout. Prior to working with us, she had an average of 7 attendees. After we got going on her account, she had 33 per event! That's a 371.4% increase! Needless to say, she was very pleased with the results. For webinars, we can handle everything except creating and running the webinar itself! Consider everything else done!
Newsletter Campaigns
One service that is not utilized enough when marketing for healthcare is our friend the newsletter. You may think that people don't want more emails, or won't care to follow up about your business. We are happy to report that neither of those things are true! Marketing Sherpa's study shows that 72% of people cited email as their preferred medium for receiving promotional content. Newsletters often include promotions! To get more newsletter sign ups, your digital agency will likely run ads for your company. It's important to remember that even if a majority of people choose not to open your newsletters, running a campaign is still beneficial. You'll have names and emails of people who are clearly interested in what you have to offer. You can use this list in many different ways to retarget and get more customers. Newsletters can be very clunky for healthcare clients, so be sure to find a digital marketing agency that has worked with them before. You may receive some very technical newsletters from other professionals in the industry, but potential clients/customers will not want to read an entire scientific study. We'll adapt each newsletter to reflect any changes or events happening with your business, any special promotions, and any short stories or blurbs about the field. We'll use pictures and strong branding to make the newsletter visually appealing, and we can track how they perform! We even handle the scheduling so you can sit back and answer the phone new people call to set up an appointment after seeing your monthly campaign!
LinkedIn Outreach (For B2B Healthcare Businesses)
Lastly, any B2B healthcare businesses can really benefit from LinkedIn Outreach. This is a very under-utilized service, and we really don't understand why. To be very clear, LinkedIn Outreach will not be good for reaching out to customers. But, if your business is looking to partner with labs, hospitals, nursing homes, etc., LinkedIn is the place to be. An Outreach campaign will request to connect to people in an audience that you create. You can target by location, industry, job title, level, number of employees, and more! This intense filtering lets you connect to the decision makers in companies that could benefit from working with you. We will send out messages asking for a quick phone call, and we'll forward you any leads who are interested in learning more! LinkedIn is the number one platform for professionals, so it's the best option for reaching businesses. It's of no use to you to reach an entry-level employee because they can't make any decisions about hiring you. With LinkedIn Outreach, you can choose to only connect with CXOs, VPS, Presidents, etc. This save you time and money and can help you make some very powerful industry connections. Digital marketing agencies who use LinkedIn Outreach almost always have some form of automated way to do so. You can work with a team and connect to thousands of professionals in a week, or reach out by yourself and get far fewer. The choice seems easy when we put it that way, doesn't it?
Marketing for healthcare clients doesn't have to be hard. For agencies who have worked in the field before (like BusySeed!), navigating the digital realm is actually quite simple. There are, of course, many other services that would work in your favor including organic social media posting, SEO Blogs, Community Management, and more. You'll get to talk to your potential digital marketing team and you'll work together to figure out the best plan of attack. No matter what results you're looking for, digital agencies can get them for you. We love to see businesses thrive, especially those in such a competitive field. The BusySeed team has worked with over 300 clients, and dozens of them were health/wellness-related. For more stats about our previous healthcare successes, check out our Healthcare Page. To get started today, call us at 888-353-1484.
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