Keep Your Advertising Simple but Brilliant: a How-To from a Marketing Digital Agency
Successful advertising campaigns make marketing history
We never forget advertising that connects through being heartfelt, hilarious, clever, or outrageous. And we all know that simple advertising is the most powerful.
Your business needs tailored strategies to achieve maximum growth.
Digital advertising expertise maximizes potential and offers guidance and help select from a dazzling digital menu.
With the right combination of PPC ads, social media ads, and other types of digital advertising, your business will stand out in the crowd.
Stand Out in The Crowd
Experts estimate that average consumers view more than
4,000 ads every single day.
That’s a lot of competition.
Online advertising is a thriving, dynamic industry, so it’s essential that your digital advertising is unique and compelling.
The First Step is The Most Important
1. Identify and Engage
The first step is to identify your target audience. Establishing effective digital advertising means first locking down your desired audience.
The most effective advertising uses content tailored to audience interests and takes advantage of the right platforms and features to reach the right market.
Different platforms appeal to different demographics.
This year, Facebook has around 2.93 billion monthly active users worldwide.
However, its most sizeable audience
is men aged 25-34 years.
And while
TikTok USA has 131 million active users, only 3.4% of that audience are 55 or older.
So your platform must reflect the
demographics you want to attract. Identifying your audience is essential for pinpointing platforms that offer significant engagement.
Focus on an ideal combination of
platforms to connect with your audience meaningfully and tailor content that reflects their interests and values simply and effectively.
2. The Right Place at The Right Time
Now you know your target audience, drill down, and make good use of that essential data.
Knowing your audience unlocks crucial information about behaviors, interests, purchasing patterns, and how they approach purchasing decisions.
Target audience data also offers vital insight into how other brands approach your customer base.
This information lets businesses decide the best time of day, or time of year, to reach their audience through selected platforms.
Timing is everything
You can’t afford to miss out on current trends or join the party too late.
Keeping up with evolving trends is critical to successful digital advertising.
As consumer options have increased, our allocated attention time has decreased, which means trends are becoming shorter.
While peaks of attention remain roughly the same, the hype around new topics and attractions is happening faster – and fading away quicker.
So posting at the wrong time of day might mean your carefully crafted ad disappears into cyberspace. And posting too late can mean you’re not on trend and miss the buzz.
Fortunately, many
digital marketing tools are available to help automate your digital advertising and create a dynamic buzz around your brand.
3. Simply The Best
Short attention spans are the new black.
Recent studies prove that information overload has decreased attention spans globally.
Simple ads capture attention more effectively than complex ones in a hectic world.
You can capture consumer attention in those crucial seconds of engagement by appearing eye-catching and effortlessly uncomplicated.
But in addition to being attention-grabbing, elegant simplicity is also a great strategy.
Simplicity and focus sell.
Simple messages show strength and send a powerful message to your customer base. You know who you are. You know what matters to your audience.
4. The Value of Video
Eye-catching video ads make bold, effective brand messengers.
One perk of video ads is that consumers share videos they love. So creating engaging video ads can substantially boost your reach. And video ads are eye-catching, which is crucial in a busy online space.
As Microsoft CEO Satya Nadella said, we live in a world where “the true scarce commodity is increasingly human attention.”
- Nearly three-quarters of consumers prefer video to text for branded information.
- Audiences retain 95% of the message from a video ad, compared to 10% when reading text.
- Data shows that more than three billion internet users are streaming and downloading videos at least once a month.
- Video ads ensure high engagement with your consumer base and have the highest click-through rate of all digital ad formats. And that’s great news for PPC advertising. Your click-through rate (CTR) is a good indication of the relevance of your advertising. And a great click-through rate leads to a great quality score, which is vital for prominent ad ranking.
There’s no denying that video ads are a strong contender in the future of digital advertising.
5. Social Media Ads
Social Media offers you the opportunity to expand your reach through social sharing on Twitter, Facebook, Instagram, Snapchat, YouTube, and all the platforms you’ve identified as key to your brand growth.
Social Media marketing also offers built-in data tracking opportunities and is highly cost-effective.
6. Consistency Counts
So you’ve identified critical strategies in digital advertising, including multichannel marketing.
Now it’s important to remember to remain on brand and present a cohesive strategy across various channels.
Digital advertising is about more than stunning visuals and tasteful simplicity. Your audience wants to engage with you. Stability in presentation promotes confidence in your business.
Brand consistency across channels promotes trust and easy recognition and encourages loyalty in your target audience.
7. Spend Wisely
Even global brands have an advertising budget. The good news is that digital marketing is much more cost-effective than traditional marketing strategies.
So don’t blow your budget on inexperienced marketers or ineffective marketing strategies; seek out
top-tier digital marketing talent and expertise to make your dollars count.
In today’s hectic world of information overload, businesses must select the most effective strategies for success.
Stay relevant and dynamic and drive growth to your business with effective, targeted, and unique digital advertising.
Article sources:
https://www.gradschools.com/degree-guide/how-many-ads-do-you-see-each-day
https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/
https://datareportal.com/essential-tiktok-stats
https://www.whitehutchinson.com/news/lenews/2019/august/article102.shtml
https://www.eurekalert.org/news-releases/490177
https://www.statista.com/statistics/1061017/digital-video-viewers-number-worldwide/
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