Insurance buyers compare, stall, and come back weeks later. Most agency marketing is built for the first visit and abandons the other two. LeadChaser works the gap between an enquiry and a bind, and it is where the benchmark gets beaten.
| Measured across 30 days | Count |
|---|---|
| Buying questions tracked in this sector | 2,708 |
| Brand mentions recorded on them | 55,223 |
| Different companies the engines named | 13,189 |
Rankxa production data, 30 days to 11 September 2026, across ChatGPT, Claude, Gemini and Google AI Overviews. These are comparison and recommendation questions, asked at the point a policy is actually being chosen.
Almost none of it is about your agency. It is about risk, price and whether they can trust the answer, and an assistant now gives them a first opinion before you do.
The recommendation question, and the one that names carriers and agencies.
Price anxiety drives the comparison, and comparison drives the switch.
Coverage confusion is the largest single source of stalled quotes.
The quiet killer. Most agencies have no answer to this at all.
One named carrier agency, one benchmark, and the specific piece of technology that moved it.
Beat the industry conversion benchmark by roughly 1017%.
The same engine, measured on a different account.
It is a high consideration purchase with confusing products, which is exactly the shape of question people hand to an assistant. Across 2,708 insurance questions we track, the engines named 13,189 different companies in 30 days. Being absent from that list is expensive.
Sector figures are counted over the prompts in our set that ask about insurance. The agreement range is measured across all comparable prompts, not this sector alone.
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Yes. We have run programs for agencies operating under carrier brand and compliance constraints, including AllState. Copy goes through your compliance review before it runs, and we build the approval step into the schedule rather than treating it as a delay. Nothing goes live that your carrier has not signed off.
It is our own follow up engine. It works enquiries that have gone quiet, on a schedule tied to the buying window rather than to a marketing calendar. It is the mechanism behind both the AllState result and a separate account that converted 47.73% of worked leads. Because we built it, the logic is tuned per client rather than configured from a template.
Usually follow up, and that is not a comfortable answer for anyone who has just been asked to increase the budget. Most agencies we audit are already generating enough enquiries and losing them between quote and bind. We will tell you which of the two your problem actually is before you spend anything on the other.
It moves the comparison earlier and takes it off your site. A buyer who asks an assistant which agency to use gets a paragraph naming a few. We track 2,708 of those questions and the four engines named 13,189 different companies on them in the last 30 days, agreeing with each other only 1% to 11% of the time, so you have to be measured on each engine separately.
An audit of where enquiries are being lost, a retrievability check so we know the engines can reach your site, and a four engine baseline on your real buying questions. You get the named list of agencies and carriers being recommended instead of you, which is usually the part that starts the internal conversation.
Pages that cover the next question people usually have after this one.
Book a free 15-minute strategy session with founder Omar Jenblat. He'll look at your funnel live and show you exactly where the revenue is hiding. No deck, no fluff, no obligation.
