Blog Post

Facebook for Business: Making Your Restaurant More Social

Lindsay Walker • Apr 24, 2019

Restaurants have so many incredible opportunities on social media. With shareable food images in abundance, your local restaurant can truly make a few social-strides. The question is… how?

Luckily, we have a few bits of advice that can help you make the most out of your social media strategy! So, if you are ready to make your restaurant a little more social, we recommend taking a few notes.

Fresh Content

Keeping your Facebook & Instagram content fresh is the key to a successful social media strategy. Using the same images month after month will make your business page seem stagnant. The solution? Freshen up your stock of food/drink photos every 1-2 months. Although this may seem excessive, it can truly help your restaurant’s page stay relevant and exciting when you are posting 7 days a week.

Not a photography mastermind? No worries. In fact your customers typically aren’t looking for perfectly staged food photos with a white background, they want to see your dishes and cocktails in their natural environment. Always keep your brand in mind and remember that organic photos in great natural lighting tend to get great engagement.

Events

If your local restaurant has weekly music or monthly paint nights, don’t forget to post them to social. A great way to get more customers through your door is by utilizing your events tab. There you can add all relevant info for your event, even a ticket link!

One of the reasons we like event pages is that you will have the ability to track who’s interested and who’s going. Although these numbers are not 100%, it will give you a better understanding of what to expect and what changes you can make to your social media strategy in the future to boost those numbers.

Boosted Posts

If you are really serious about making your restaurant more social, you will want to invest in ads. The great thing about Facebook ads is that there is an option for every budget and strategy. Restaurants can get a lot of “bang for their buck” when it comes to ads, particularly boosted posts. If you have a new special or delectable food photo, throw anywhere from $5-10 behind it and watch the engagement roll in.

Additionally boosted posts can help your Facebook business page “reach” new heights. Since only a small portion of your page’s followers will actually see your posts, a little boost will help increase your overall reach.

As a local restaurant owner, there are a variety of ways you can get more social and reach a demographic you didn’t even know existed. So, if you are ready to take your social strategy to a new level but don’t have the time, let us know. Restaurants are a specialty of ours and we’d love to see you grow.

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