Effective Email Marketing Strategies for Small Business Owners
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If it ain’t broke, don’t fix it, right? And email marketing, although it’s been around for decades already, most definitely isn’t broken!
In fact, for every $1 you spend on email campaigns, you’re said to get a whopping $44.25 back. You’d be hard-pressed to find another marketing strategy that offers those kinds of numbers.
Success is never guaranteed though. Email may have lots of potential, but you have to know what you’re doing to tap into the lucrative benefits on offer.
Want some pro tips and tricks to get your small business started? Read on!
Abide By the Rules
The first step to leveraging email marketing is to stay compliant with something called the CAN-SPAM Act. Designed to protect users from unwanted emails, it’s paramount that you:
- Only communicate via email with people who have actively subscribed
- Allow people to unsubscribe from your email list at any time
The best way to tick both boxes is to:
- Include opt-in forms on your landing pages
- Send a follow-up email to confirm their decision to subscribe
- Have an easily identifiable “unsubscribe” link in every email you send thereafter.
Keep Things Personal
Long gone are the days when sending the same generic email to your entire list would deliver results! To be successful in today’s world (where consumers are savvy, educated, and unreceptive to spam), anything you send must be highly relevant to each individual recipient.
In other words, it has to be personalized.
Take the time to understand your audience. Once you know who they are and what they want, you’ll stand a much better chance of creating content and delivering emails they’ll happily receive, click on, and read.
Segment Your List
One specific email marketing strategy we always advocate for at BusySeed is segmenting your list into specific categories, based upon your audience’s psychographics and demographics.
Remember, they’ll have subscribed from different landing pages and for all manner of reasons! It’s almost impossible to send personalized messages if everyone ends up on a single list of email addresses. By dividing it up into particular groups, you can distribute offers and promotions to those you know will appreciate them.
Focus On Connection
Business success relies increasingly on brand loyalty nowadays. Consumers need to know, like, and trust you before they purchase anything!
When it comes to email marketing, then, avoid asking too much of your subscribers. Remember Gary Vaynerchuk’s “jab, jab, jab, right hook” method? Make it your mission to provide as much value as possible before asking for favors.
By sending emails that educate and/or entertain your audience, they’ll end up trusting and looking forward to hearing from you. So, when you eventually send them a link to a promotion, you can expect a surge of clicks and sales.
Employ These Effective Email Marketing Strategies
Email marketing remains one of the most effective strategies for growing a business. With any luck, the insights in this post will help you tap into its potential and use it to full effect!
Are you searching for support with your email marketing? Well, having innovatively grown 200+ businesses to date and ended up in the top 3% of digital agencies in the US, BusySeed can certainly help.
Click here to learn more and get a FREE digital marketing quote.New Paragraph
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