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Creating Successful Email Campaigns in a Digital World
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.
It may not seem like a good idea to add to all the noise. However, according to Constant Contact, the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns.
Let's explore how to create successful email campaigns in a digital world.
Creating successful email marketing campaigns can be a daunting task for business owners and marketers, especially when you're unsure what to do or where to start. As a top digital marketing agency, BusySeed knows that successful email marketing campaigns rely on open rates, click-throughs, and conversions — in other words, they require you to make your emails as engaging as possible to entice your subscribers to take the desired action.
Yet the efforts you put into email marketing can pay off big-time: According to
Constant Contact, every $1 spent on email marketing results in an average ROI of $36. Let's explore the top six tips to create successful email campaigns in a digital world — and how BusySeed is the best digital marketing agency to help you achieve your goals.
1. Set Goals
Before you create an email campaign, define the outcome you want to achieve. This will help ensure that you are creating content that is relevant and effective for your audience. When determining the outcome of an email campaign, it's important to consider:
- Your goals. What do you want people to do? For instance, you might want to increase clicks to your website, get people to book appointments with you, or achieve a certain open rate for your emails.
- Your audience. Who is this content going out to? You should have a deep understanding of your target audience and its demographics, interests, and buying behaviors. A top digital marketing agency like BusySeed can help you define this audience so you can deliver content they want to see.
- The message. What are they reading about? Tailor your messaging for your specific audience, and don’t forget about creating a strong subject line that encourages people to open.
- The call to action (CTA). What action should they take after reading this content? The CTA should relate to your defined goals.
- The support you need. If you find yourself searching for “digital marketing near me,” it might be time to hire a top digital marketing agency to help you achieve your goals so you can focus on your business.
2. Segment Your Audience
Segmentation is a way of dividing a large audience into smaller groups. The more you can segment your audience, the more targeted your message will be and the greater your ROI. Constant Contact reports that readers are 50% more likely to click on links in emails that have been segmented for specific audiences.
As a top digital marketing agency, BusySeed has the tools to help you segment for your goals and define different audiences based on your goals. You can segment by demographics like age, gender, and location or interest-based segments like “fans of XYZ.”
You should also consider using behavioral data to create more detailed segments for your emails. For example, if someone opens an email from you but doesn't click on your links, that person may not be interested in what's inside; however, if someone clicks on one of the links within an email but doesn't make any purchases on that visit (and perhaps hasn't returned since), then there's clearly some level of interest that’s worth nurturing.
3. Tailor Messages Based on Interests and Actions
The best digital marketing agency will be able to help you hone your messaging to the point where it speaks directly to your audience’s known interests and actions. This is one of the best ways to make the most of your digital marketing, so it’s critical that you work with a marketing digital agency like BusySeed that’s experienced in retargeting.
For example, if you're sending an email to someone who has purchased from you in the past, this is an excellent opportunity to re-engage them with information about new products or services that may be of interest based on their previous purchases. Or if they haven’t purchased anything from you yet but have viewed certain pages on your site, then you can present an offer in order to convert them into paying customers.
4. Nail Your Subject Lines
The subject line and preheader are typically the only things people see before opening your emails, so it’s critical that you get the subject line right. It’s not unlike if you were to search for “digital marketing near me”; the search results will dictate whether you click over to the link.
The best approach is to keep your subject lines concise and value-driven, with messaging that’s relevant to the content of the email and intriguing enough to encourage clicks without getting your emails sent to the spam folder. You can also test different versions of subject lines with different audiences to learn which ones get the best results.
As the best marketing digital agency, BusySeed has the expertise to help you craft subject lines that get your emails opened. We’re the best digital marketing agency to ensure your subject lines are unique, unexpected, and aligned with your marketing goals.
5. Focus on Design
Images and graphics are a great way to grab your reader's attention, and with the help of your marketing digital agency, you can create visually appealing emails that get results. Short videos are also a good way to capture attention and encourage readers to take the next step according to your desired call to action.
However, it's also important to make sure that your emails are mobile friendly. If they aren't, then you're likely missing out on a large portion of your audience that’s reading emails from their phones. Mobile users often have an expectation that content will load quickly and be easy to navigate through. If they have to wait too long or struggle with the interface, they'll likely abandon the email before even looking at it.
As a top digital marketing agency, BusySeed has a wealth of experience in creating mobile-friendly emails that readers want to see. We’ll help ensure your emails get opened and load quickly — so your customers will not only read them but also eagerly await future communications.
6. Get Permission
Email is a powerful tool — one you can use to connect with customers, share important information, and increase sales. But email can also be abused, and that's why you should always ask for permission before sending emails.
If you don't want to be seen as spammy or dishonest, ask customers to opt in before sending them emails. This will ensure you comply with CAN-SPAM regulations and don’t get into legal trouble for sending unsolicited emails. In your search for “digital marketing near me,” BusySeed should be at the top of your list — because we can help you avoid violating important laws while also increasing the size of your email list (the legal way!).
Conclusion
Email marketing is an essential component of any digital marketing strategy, but it requires careful planning and execution. The best digital marketing agency will be able to help you hone your messaging to the point where it speaks directly to your audience’s known interests and actions. BusySeed has the experience and expertise you need to get the best results from your email campaigns — so you can reach more of your customers and get the results you need to grow your business.
