Are you looking to make your social media marketing strategies more effective in 2024? Good! Now is the best time to fine tune your social media marketing strategies. In an arena full of content, competition, and networks, you need a concrete social media & marketing tactic to set you apart from others. Such a strategy acts as a roadmap to help you follow and attain your goals. The elephant in the room is that creating a social media strategy isn’t a walk in the park. It’s against this backdrop that we’ve created a superior guideline to help you. Whether you are a veteran double-checking your plan or new, this guide will serve you well. 

1. Have Goals That Make Sense to Your Business

Ask yourself what you want from your social media because your planning will start with your goals. The answer to this question will give you objectives. Once you have your goals defined, you have taken the first step towards achieving them. Nevertheless, you have to make sure the goals are realistic and achievable. Here are examples of goals that you might want to attain:

• Increasing brand awareness: Get your name out there so that it can be seen and heard. Focus on content emphasising your values and personality as a brand.
• Generating leads and sales: Your followers will not just make accidental purchases. Emphasis on generating leads. Alert customers about new products, catalogues, or exclusive deals for your followers. 
• Growing your brand’s audience: You will have to introduce your brand to new people. So, monitor and listen to specific keywords, key phrases, or hashtags to discover conversations around your industry or business.
• Boosting the community engagement: Consumers prefer brands that engage the audience. Therefore, finding ways to engage your current followers through messaging, content, and hashtags will be significant. However, you have to remember that your audience will only engage with you if you give them something to do.
• Driving traffic to your site: You can make traffic flow into your site through promotional posts or social media ads. Watch your conversions and URL clicks to determine your ROI based on social media.

2. Understand your Target Audience

Use social data to understand your target audience better. With the right tool, you can quickly research your audience. Nevertheless, remember that different social media platforms have different types of audiences.

• Facebook and YouTube: These two are excellent places for ads as they have high numbers of users.
• Instagram: Due to its visual attributes, Instagram appeals to some demographic groups, like G Z. You can use the platform to highlight stories about your brand.
• Pinterest: Pinterest has a vast number of women compared to men. It can help drive push traffic to your platform. 
• LinkedIn: Their user base is a well-educated one. LinkedIn makes it a hub for industry-specific and in-depth content. In addition, their content is more niche-based than Facebook or Twitter. It boosts your marketing efforts by driving quality leads to your platform.

With that in mind, you can now focus on only networks where your target audience is active. 

3. Establish your Metrics and KPIs Plan

Regardless of your industry or goals, make sure your strategy is data-driven. Emphasize data that aligns with your goals. The metrics should include;

• Reach: A post reach shows you the number of unique users who could see your post. It shows you how much your content can reach your users’ feeds.
• Clicks: Clicks will show you the actual number of clicks on your content account. They will help you understand what people are curious about and what makes them want to buy.
• Engagement: Engagement is the total number of interactions over the total number of impressions. It shows how your audience observes you and how much they are willing to interact with you.
• Hashtag performance: You will find out here which hashtags were most used and associated with your brand.
• Organic paid likes: Organic paid likes are harder to gain, but their interactions go beyond a standard like count.
• Sentiments: Sentiments indicate how your customers reacted to your content.

4. Create Engaging Social Content

Be specific on the content you post, which must align with your goals and your audience. Stick to content themes that make sense. 

5. Make Your Social Media Presence Timely.

You should put out fresh content regularly and be on for your followers. You can do the following to make sure your media presence is timely.

• 
  Post at the best times: Tap into your follower’s fear of missing out (FOMO). Preferably, use story-type content as it is interactive and has the ‘can’t miss out’ aspect. Then make sure you post when your managers are on standby to answer any questions and address concerns. That is the best time.
• Stick to content themes: Have your brand content themes and graphics and stick to them.
• Short Form Video: Over half of marketers will tell you that video is the most valuable content type for achieving your social goals. Use it to market your brand.
• Respond ASAP to customer questions: Quick response to customer questions on social media marketing platforms will gain you respect as a brand. Be consistently present and talk to your customers. In addition, have customer care assistants.
• Show the Human side.: Make unique and personable content the cornerstone of your social media marketing strategy. Remind your followers of the human behind the posts.

6. Assess what is Working

If one strategy is not working, quickly change tactics. Adapt your plan when your content stalls. In addition, keep monitoring the metrics of your social media marketing campaign to make they are still working.

7. Bring in Other Departments

Besides social media marketing, involve other departments. They can also benefit from your social media marketing campaign and data. These include;

• The HR department: Employer brand initiatives can attract more qualified candidates
• Sales Department: Empower sales reps to work smarter.
• Product and Merchandising.

Distil the messages into actionable insights that your product merchandising team can complement existing research.

Way Forward

Is your social strategy for marketing in 2024 sorted? If no, you require a quick solution before time elapses. At  BusySeed we can help you articulate a result-focused social media strategy. We’re a top marketing agency willing to take in your new businesses and lead you to success.  Please contact us today for personalized conversation about your project.