Lindsay Walker • April 24, 2019

3 Social Media Platforms Besides Facebook That Are Beneficial for Your Business

It’s not a secret that popular social platforms have become an integral part of marketing a business. It’s now a time where social platforms are no longer optional for the sake of your business’s overall success. Ever wondered if you’re using the right platform for your business? Or whether you could be doing things a bit better with more than one platform? Here are 3 more platforms besides Facebook that are beneficial for your business…

#1 Instagram – is an immediate way to gain brand awareness. The most important facts are that Instagram is user-friendly, and the main focus is visual content. You’re able to create short video posts, live videos, single picture posts, gallery posts and much more! Instagram’s newest tool is the business tool. The tool gives insight about your followers and how well your posts are doing. You’re able to create promotions to reach more customers and build your business. Last but not least, add a contact button to your profile to make it easier for people to get in touch with you.

#2 Twitter – is a fast an easy platform to get your message across. Have a new product/service, package deal, sale? Easily inform your followers and potential customers with a short message of 145 characters or less, and an image or video. Most importantly, Twitter allows you to engage with your customers on another level. You’re able to be more personable, and answer any questions, concerns, and compliments fast and easy.

#3 Snapchat – Snapchat is the perfect app to increase community engagement and brand awareness. The Snapchat story consists of either picture and 10-second video options. After 24 hours, the post deletes off the story permanently. Snapchat is great for your business because your customers get to see a more authentic view of your product, service, event, etc. Behind the scenes, snaps of a special event or project is an effective strategy for customer retention.

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Media Buying Audit Checklist: 10 Things to Fix Before Scaling AI-Optimized Campaigns

By Christine Makhoul • March 14, 2026
Before scaling AI campaigns, fix fundamentals. This media buying audit checklist cleans signals, blocks waste, aligns creatives, and proves incrementality.
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The 2026 Automation Stack: What We Actually Use to Save Time and Make Money

By Maria Nassour • March 12, 2026
Automation is only valuable when it removes friction without removing judgment. The most effective stacks combine AI execution with human oversight at key decision points.
Title card: AI-Driven Media Buying with a phone displaying data, on a green background.

AI-Driven Media Buying: Strategy, Tools, Risks, and Competitive Advantage

By Michael Brooker • March 12, 2026
In this episode, we’re taking a hard look at the "post-novelty" era of AI in 2026. We discuss how artificial intelligence has shifted from a front-page "magic trick" into the invisible operating system of the internet—and why that’s actually making it harder than ever for businesses to stand out.

Does Your Long Term SEO Strategy Include Paid Media? It Should.

By Michael Brooker • March 10, 2026
Search visibility is no longer built through organic efforts alone. Paid media reinforces relevance, engagement, and entity recognition that generative systems rely on. Treating paid and SEO as one system creates compounding visibility instead of isolated wins.
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Press Releases as Authority Signals in AI-Curated Media

By Christine Makhoul • March 8, 2026
Want to build brand authority in the AI era? Learn how to write a press release using structured data SEO to optimize content for Google AI overviews.
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Are AI-Driven Social Ads Creating Worse Buyers in 2026?

By Michael Brooker • March 6, 2026
Over-optimized automation often prioritizes volume over intent. When creative lacks human clarity, platforms chase cheap conversions that rarely convert downstream. Buyer quality depends more on message depth than algorithmic efficiency.
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Why Paid Media Performance Drops When GEO Is Ignored

By Christine Makhoul • March 4, 2026
Declining ROI? Discover why ignoring GEO optimization hurts paid media and how localized paid search marketing drives quality leads and lowers costs.
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Why AI-Driven Media Buying Depends on Active Social Channels

By Michael Brooker • March 2, 2026
AI evaluates brands beyond ad accounts. Active social channels provide behavioral signals, sentiment context, and relevance that influence delivery and performance. Dormant or synthetic presence weakens even well-funded campaigns.
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Where AI Automation Quietly Creates Compliance Risk.

By Maria Nassour • February 28, 2026
AI-driven automation in emails, chatbots, and advertising can inadvertently collect or infer sensitive data, creating regulatory exposure.
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