Paid Advertising

Compare the pros and cons of SEO vs. paid ads to decide which approach suits your growth goals.

BusySeed's expert strategies for leveraging Google Ads in both B2B and B2C campaigns.

Avoid common pitfalls in paid advertising that waste spend and reduce campaign effectiveness.

Discover how local brands, especially in home services, can turn clicks into conversions using top paid social strategies like retargeting, lookalike audiences, and UGC ads—straight from the playbook of one of the top NYC advertising agencies, BusySeed.

Vanity metrics can be misleading and don’t always reflect real business impact. Let’s dive into the data that matters so you can track what’s working, refine your strategy, and drive meaningful growth from your social media efforts.

Discover how cutting-edge retargeting ad strategies are driving massive ROI in 2025. See how BusySeed helped EverDriven generate 6,671 qualified leads—and how you can do the same.

Mastering remarketing techniques is essential for any business looking to win back lost customers and maximize their ad spend. Investing in retargeting campaigns with targeted segmentation, optimized ad creatives, and multi-channel strategies will help you stay ahead of the competition.

Google and Bing Ads each have unique advantages, but the key to success lies in optimizing for the right audience. Learn how to refine your targeting, ad copy, and bidding strategies to boost conversions on both platforms.