Every day, there are millions of people using messaging services like WhatsApp. A vast majority of those messages are sent by consumers to businesses to book an appointment or find out more information. Messages and comments on your small business’ page always need a response. But, as your business grows, it becomes harder for your business to stay on top of all the notification. That’s where chatbots come into play! There are two different versions, but the most common type on social media is controlled by Artificial Intelligence or AI. Chatbots can be used in many different ways. There are already chatbots that can book appointments, call taxis, send money or help you check in for a flight. Chatbots can be used on websites and apps or within messenger platforms like Facebook Messenger.
As a small business, you should consider using a chatbot not only during communication with your customers but also for internal planning and productivity. Here are our top 4 reasons why every business should be taking advantage of chatbots for business!
1) 24/7 care and support
On Facebook alone, there are 2 billion messages sent between personal and business accounts every month. Not to mention, 56% of a Facebook study’s respondents prefer sending a message online compared to calling a customer service helpline. That is a lot to keep up with, but Chatbots can help. Humans can make mistakes or get distracted, so a lot of questions or comments remain unanswered. Chatbots won’t let that happen! They ensure that there will be an answer to every message, no matter what.
2) Frees you from boring and repetitive tasks
We’re sure you’re asked a lot of the same questions over and over again. If you use Chatbots for business, you can save your valuable time by focusing on more pressing projects at hand. Due to the AI, Chatbots will be able to understand what the customer is asking and provide them with the answer they are looking for. This means no more writing out your hours or menu items 20 times a day!
3) Boost Sales
It may seem far-fetched, but Chatbots may be able to boost your sales online or instore! According to Facebook Data, more than half of users are more likely to buy from a business they can personally send messages to and interact with.
4) Keep you organized
Chatbots are not just limited to sales or customer service! Depending on the type, it could also be for personal use or something you share with your staff. You can create a Chatbot that monitors your schedule, edits, cancels or creates events and remind you when something important is coming up. Think of something like Siri or Slackbot from Slack!
Chatbots aren’t perfect yet, and they can provide the best possible solution to every situation. But, as AI continues to develop there may become a time where we won’t be able to distinguish real people from robots while online. Chatbots for business have become one of the largest online marketing trends over the past few years. But, only recently have small business owners begun to adopt them into their own social media marketing strategy or workplace organization. Stay ahead of the curve and get involved with Chatbots today!
If you have any questions regarding Chatbots or other online marketing trends, don’t hesitate to reach out! BusySeed has the experience and knowledge to create the perfect online presence for your business.