Every social media strategy begins with finding the right platform for your business. There are so many incredible options out there, but luckily we have one platform that is business friendly and offers a wide range of tools to help you accomplish business goals. This magical social media platform is widely known as Facebook.
If you’re not well acquainted with Facebook yet, we have a few suggestions to help you get started and prepped to make 2017, the year of incredible growth!
#1 Create an Appealing Facebook Page
Your Facebook page is essentially an extension of your business. So, make sure you take the time to fill out all necessary areas, including the about section. Although you may think your customers are overlooking this area, we are here to tell you they aren’t. Use this section as an opportunity to showcase your brand’s voice. Meaning, if you are a laid back family owned business, let your customers feel that ambiance through your words.
Another area to pay close attention to is your logo, cover photo and albums. If you are new to Facebook you will need to upload enticing imagery in order to engage your potential customers. For those who have had Facebook as part of their social media strategy from day one, really take a look at your page and change things up a bit. The easiest way to become stagnant on Facebook is by never updating your business page. Be proactive and give your cover photo and albums a makeover!
#2 Create Engaging Posts
In order to grow your business through Facebook, you will need to engage your current and potential customers, and the best way to do that is through posts. Your posts are again an extension of your business, think of them as a customer service rep. When creating your posts be sure to keep your brand in mind and what it is that interests your customers. Is there a specific product that sells more or a popular food item? Or is there a specific topic that ignites your followers? Use the answer to these questions as a guide for your Facebook posts.
Once you have a content outline, snap a great photo, add a few enticing words (extra points if it prompts engagement), a CTA, then voila…you have a well rounded post!
#3 Utilize Facebook Ads
Your quest for growth will not be accomplished without the assistance of Facebook ads. If you striving for new leads or brand awareness in your community, Facebook ads has you covered. There is truly an ad option for any business goal, and with the right social strategy in place, ads can be your biggest advantage over competitors.
The best way to approach Facebook Ads is by testing audiences and budget amounts. If you have different target demographics, be sure to customize your ads to that specific audience. This will help keep your relevancy score up and growth within reach.
Just because the New Year has already started, it doesn’t mean you have to wait until 2018 to execute your social media strategy. The great thing about social media is that you can start at any time, and what better time to start than the present?
So, get your business page ready by following our three key steps, and prepare yourself for a year of social media growth!