While it may seem a bit daunting to begin with, blogs pose as a huge tool for small businesses! Things like SEO, brand loyalty, sales and even reliability within your industry can be improved with a business blog.
#1 Great SEO Tool
Writing blogs secures a steady stream of new content to be promoted on various search engines like Google. Plug a lot of relevant keywords in your content while keeping it natural to make sure your blog shows up in top search results!
#2 Strengthen Bonds
Especially when you offer a comment section, blogs allow your customers to interact with you in a personal way. This kind of relaxed relationship helps promote brand loyalty.
#3 Boost Sales
Social Media Today released an infographic with some surprising data about business blogs. Many shoppers look for new products or brands online, and 70% of consumers actually find new companies through blogs! There is also a 126% increase in lead growth for small businesses who blog compared to those who don’t.
#4 Become an Information Source
If you can provide valuable information not only to consumers but other professionals in your industry, you will become a reputable source within your community. Then, it is also more likely that consumers recommend your business to friends and that other professionals turn to you for partnerships.
One of the most important things to keep in mind when starting your blog is to make sure that posts are informative, related to your business but also quick, easy and fun to read! If you have any questions or need some more advice regarding your business’ blog, don’t hesitate to reach out to the BusySeed team – we’re happy to help.